320: Sales is a Skill - Here's How to Get Better - #GrowYourLife

Hey, what's up? Welcome to the Grow youw Life podcast. My name is Jeremiah Krakowski. On this podcast, I talk about ways that coaches, trainers, and mentors can scale their businesses, make more money, get more leads, and close more deals in their business. And that's what I want to talk about here today, is about closing more sales. You know, I work with my clients all the time on creating lead magnets and funnels, and we can talk about all of that. But one of the things that I find that oftentimes people lack is the sales skills required to be able to sell to people to get them to buy from you. You know, in my Wealthy Coach Academy program, I work with my clients every single week on dialing those things in, getting the results that they want and turning them into results for them. And so, listen, I'd love to see you as a part of that. You can jump in by checking out one of the links in the description on YouTube or over my website. Now, what I want to talk about is that sales skills is one of the number one things that's going to determine whether you are going to make money or not. And I see way too many coaches and mentors. They're way too soft when it comes to selling. They don't want to be too salesy. And I get it. You want to help people. You have a desire to help people. I do, too. If you look at my content, and I want to maybe open your paradigm up a little bit about sales is if you watch my content, if you listen to my podcast, if you watch my YouTube videos, if you check out the webinars that I have, I am unashamed about my selling. Like, I'm selling you something. I have. I have my Wealthy Coach Academy program. It's amazing. It's incredible. I have my VIP coaching program. It's even more amazing and incredible where I work one on one with my clients, I don't hold back on that. But I also provide incredible value. I don't hold back on the value that I provide. And so here's the thing is that if you don't hold back on the value that you give people selling with confidence, with urgency, with excitement is you must do that. People don't feel like, oh, you're just in it for the sale. Oh, you're just, you know, like, you might have like a small 5% of people that think that. I'm sure there's 5% of people that might listen to this podcast and think things like that. They're probably not going to listen to this episode. But like the majority of people, they're like, okay, like I get it. Like, Jeremiah's got a business, he's running a business and he's providing so much value for free. Like, I can overlook the fact that he's advertising and using this as an advertising tool for all of his coaching and all of his marketing. So I want to flip that to you to say your people provide exceptional value, but you need to also learn to sell and you need to sell frequently. This has become far more important, I would say, probably in the last two years than it was before. Previously we would like provide a lot of value to people and then we would move them into a sales experience. And now it's different. It's different is you want to tell people about what you have to offer every time that you are talking. And I'm talking about video content specifically, I'm talking about emails that you're sending out to people, the ways that you're connecting with people once they're on your email list, once they're in your ecosystem, like long form video content. You want to be talking about what you have for sale on your Instagram reels. I don't talk about anything that I have for sale. I talk about my free webinars on Instagram reels, my emails. I will lead people to watch my content, to consume long form videos like this or webinars that I have. So like my webinars, those are a piece of content. Like I have a webinar that I'm, that I just launched, all about generating leads. It's called the art of lead getting. It's over my website, Jeremiah kowski.com leads and in there like I'm, I'm selling my program to people you can find in the links in the description on YouTube. I'm selling my program. You got to be direct and explicit about, about the fact that you have something to sell. Not beating around the bush, not putting your tail between your legs, hoping that by not selling and providing so much value that people suddenly romantically come and look at what you have to offer. It doesn't work that way. And that's for every niche that's out there, that's for every industry. I don't care if you're a therapist, if you're a life coach, if you are an AI coach, if you are a service provider, you have to be selling and you have to be selling all the time. The purpose of your leads is to close more sales. Now I have two great books that I love on this topic, number one, Dan Kennedy's direct response marketing book. So good. Love this one. It's the. No BS direct response marketing book. Let me see on the YouTube version of this. If I can pull this up for you so you can kind of take a look at this. No, it's not this one. This one's the social media one. It's this one right here. It's the black and red one. Direct marketing for non direct marketing businesses, for service provider businesses, for coaching businesses. This is one of the best books that's out there. I read this probably every six months and it uses proven direct mail strategies that you can do for online offline viral marketing, all of that. But the goal is every lead is a potential sale. So my goal is this is always. I want to get people on my email list. Once they're on my email list, I want to get them into my coaching program. Once they're in my coaching program, I want to upgrade people into my VIP program, okay? And so like I have down here, I have my content, this is my free content. But it's always leading to go to the next level, which is my coaching program, my wealthy coach academy program that we have right now that we, that we offer. Once somebody's in the coaching program, I want to get people into my VIP program. My VIP program is currently, it's $900 a month and it's where I work with you closely, one on one. This one's a group coaching program for 200 bucks a month. This one's a one on one VIP program for 900amonth. So like you can see the value there, right? Incredible. And that's how we have a sustainable seven figure business. Because we have this, we got the free content provides value to people, but we're always using it to lead people to that next level that you have. And so you want to keep that in mind is that you are, you got to be selling and you've got to learn to sell effectively. There's another great book that's out there. I just love this, the Way of the Wolf by Jordan Belfort. It's actually one of the best, most ethical sales books by a guy who got in trouble for some very unethical stuff. If you ever watch the movie the Wolf of Wall street, it's all about him. But this is actually, it's kind of like his way of giving back to the community is what I feel whenever I've read it. It's, it's literally is the most honest, upright, high integrity way of selling that's ever been written, in my opinion, and, and the most effective as well. And that's what I love about this book, the Way of the Wolf. He talks about how to persuade, how to influence, how to get people to buy from you in a way without being super salesy, without coming across as super salesy, because you don't want to come across that way. That's in your energy, that's how you show up. But you want to be confident. You want to be sharp as attack. These are all quotes from the book right there. You want to build trust with people. You want to raise their trust in you, your product, your service to a level 10. And when people trust you, they will buy what you offer. When they trust that you're going to be able to deliver the result that your product is going to be able to deliver a result that your service is going to be able to deliver the result that you're going to deliver what you promised to them. And when people trust you, trust goes a long way to producing the result that you're looking for. And it's the most important thing in business, is building and developing that trust. So those two books are really great. Again, highly recommend. No BS Direct response marketing. I should probably, I should probably grab the paperback of this one just so I have it here in my office. And then the Way of the Wolf by Jordan Belfort right here. Sorry, switching the screen so much. Highly, highly recommend those books. And so what it takes is, is that you're gonna learn how to sell on video, you're gonna learn how to sell in your sales copy, in your emails that you're sending to people. And in my Wealthy Coach Academy program, that's what I mentor people on, is how to do that. We've got, we got courses, we got trainings on those. I walk you through, step by step, the nuances of it. A big part of it's getting out of your own head, getting out of your own way, getting, getting off the sidelines and into the game where you're connecting with people, you're making a direct connection with people. You know, sometimes as you generate leads, even reaching out to some of those leads to figure out what do they desire, what do they want, and helping guide and direct them to reach those goals. And so if you're a coach, if you're a mentor, if you're a service provider, if you're somebody who helps other people in some way and you're generating leads, leads is only one part of it. Closing sales is the other part. And growing in those sales skills. Okay, so again, in my programs, we mentor you on those things. Those books are honestly going to be like my number one and number two resources on getting better at sales. Direct response. Sales, direct response, marketing, and producing the profits that you're looking for. If you want to dive deeper into kind of the nuance of it again, I'm gonna probably make some more videos on that here on this channel, but I wanted to just talk about that here today, is that sales is important. I see my clients, they generate leads, but they're not getting sales. It's because of a lack of sales skill. Skill. That's all it is. It's that skill and that ability to have that sales conversation and to close the deal and to get the money exchange going and to get people to give them the kind of money that they want. And then how do you automate that? How do you turn it from one to one to automating that process? And that's a big part of it. That's a huge part of it is being able to automate that process for you so that you can connect with people and close those deals. Listen, we'll talk soon. Thanks for listening. Grow your life, everybody. Have a good one.