55: Position Yourself With Authority In Your Market - #GrowYourLife

Thanks for listening to the Grow youw Life podcast. My name is Jeremiah Krakowski. On this podcast, we talk about ways for you to grow in your life and in your business to get more results, make more money, and live a bigger life. Now, if you're not in the GrowYourLife community on Facebook, join it. Search for GrowYourLife on Facebook. Right now, there's a masterclass in there that I started doing called the Internet Cash Flow Formula, where I walk you through exactly what you need to do right now to get customers and make cash online. With everything that's going on, this is gonna set you up for success now and moving into the future. And if you haven't checked out as well, my new course, social Media Ads that Work. This is where I teach you exactly what I'm doing with my clients and what I've done for the last 13 years to get results. Making millions of dollars with social media ads. Last month, we were raining over $150,000 in ads, and this is producing two to five times return on our ad spend. So that's a new course. It's on my website. So it's only $47 right now. So pick it up quickly as that price will be going up. Now on this episode today, I wanna talk about establishing yourself as an authority in your field. Establishing yourself as an authority with the thing that you do. People want to work with people that they trust and look up to. And so a way that you do that is by positioning yourself in a way where people see you as the person to find solutions from when they have a problem. For example, that's what I try to do here with this podcast, with my resource. That's what you need to do with your social media, with your content, with your business. Your business needs to be the place that your tribe goes to. Now you might be saying, well, there's so much competition out there. Why, how could I even compete with that? And what it is, is you actually have create that level of positioning. You create that level of authority by how you communicate, by how you show people who you are, by how you talk to them, by how you show respect to them. You see, nobody's gonna trust you if you just go out there and say, hey, I'm the best at this. Do this, follow me, yada, yada, yada. But. But if you can actually bring value to somebody else's life, showing them that you care, truly care, because I see people that say they care, but they're just doing things to look like they care. Those aren't the same thing. Trying to look like you care is never going to work. People can read that, they can tell the energy that it's fake, it's false, It's a facade. And so if your mission is just to look like somebody that they should trust, you're going to get a result where they don't trust you. This isn't about looking good. You actually look bad doing that, trying to look good to people. It's real, honest. I work with a lot of people that they have that issue is when we think that we're just trying to look good as our goal, it comes across as inauthentic. And so to establish yourself as an authority, as an expert is you have to come across authentically real, not a facade. Let people see the real you. Let people see what's behind the curtain just a little bit so that they can actually see that you know what, you're just like them. And they can trust you by learning from you, by joining you, by coming alongside you, by seeing, okay, man, if they could do it, so could. And when you do this while offering solutions to people, keeping the promises that you make in your offers, and actually delivering value that transforms and changes people's lives, meaning their life is improved from the time they met you. It's better from the time that they came in contact with you. That positions yourself as an authority. Now. Things that don't position yourself as an authority is worrying about what other people think about you. Again, trying to always look good again. We believe, and we've been taught that these are the things that authority has. Because we look at people that are experts, we look at people that are positioned that way, and they look good, they sound good, right? So we think, if only I look like them, then I will. There is an essence to not like looking bad, like you don't care. Show people that you care about yourself, you care about them. And you actually are a professional. You actually are somebody that takes what you do seriously. Your customers are only going to take what you do as serious as you take it. And so if it's just a little side thing, there's just a little hobby, There's a little thing you're trying to learn how to do to make some money. They're gonna see it as, you know, well, that's just so and so's little thing. I want to work with someone who's more serious. Maybe you've experienced that. This is where we have to make a commitment to ourselves to be a professional. We're not just trying to appear like a professional. This is about being a professional. This is about becoming the person that people will come to to find what you have to offer, to buy what you have for sale instead of going to somebody else. Whether you're in real estate, hair care, healthcare, you name it, online courses, mentorship, coaching, people will go with you. When, when you have faith in yourself, when you have belief in yourself and what you can deliver. People do not resonate with people that don't believe in themselves and have confidence and are trying to seek validation from other people, that are trying to seek approval from others, that are trying to be people pleasers, that are dependent on other people's opinions about them for their worth and value. That is the biggest anti, anti authority, anti positioning mindset that you can possibly be in. And so if you've been struggling in business, but you've been in that place, that's why you're telling people to not trust you by being in that place. And so how do you, how do you change that is, we have to really, from inside of us, know who we are, what we're doing. And regardless of what anybody outside says or thinks, we're going to keep moving forward and executing on what we know we can do by talking in a powerful way, by not speaking as a victim, by not trying to. It's so big. It's the positioning of not trying to validate our worth to others. What does that mean, validating our worth to others? It's when you're constantly saying things, when you make your content and your copy, that's defending yourself against naysayers. When you're positioning yourself as somebody that is constantly trying to protect yourself from criticism by answering everybody's questions up front, everybody's criticisms up front. Listen, on social media, you want to get some dialogue, positive and negative going. And that's why you have to come to grips with the fact that you got to be okay with people judging you wrong, lying about you believing things. That true. You know, I just had a whole group of people this week posting on my social media. They're like, you know, you're, you're just a fake guru that can't help anybody do anything. Just like all these other fake gurus that are, that are out there. And you know what? Didn't let. Didn't bother me. I'm like, totally cool like y'. All. You think whatever you want to think. No worries. That doesn't affect me. At the end of the day, six months, a year ago, man, that would have really upset me. You Know, are you willing to pass on the good for the great? Are you willing to do something that you've never done before differently than you have before in business? Are you willing to step out, risk it all, risk how you look to everybody to create a different life for yourself? If you're not, you need to come to grips with why that is. Because you cannot say, I want XYZ future, but I don't want to change anything. That's a fantasy, that's a lie to believe that that's possible, okay? And so we have to shift our beliefs about what's possible for us, about who we are and about what it means to do what we're doing. It's about impacting other people, connecting with other people, connecting with them to make their life better than when they met you. And stop getting your worth in helping others, stop getting your value in caretaking of other people, stop getting your value from rescuing other people from what's wrong in their life. You might be saying, well, didn't you literally just say to do that? No, I didn't. I did not say to get into a codependent relationship with people where your worth and value comes from, what you can do for them. Not at all. You see, what we have to do is we have to show people how to act powerfully by how we powerfully act. Not taking on other people's responsibility, but rather leading and directing them to the solutions that are going to help them. Now, listen, nobody likes a know it all. Nobody likes somebody that's just constantly giving advice to people unsolicited. If you find yourself doing that, stop it. Learn to listen more than you do. Talk and give advice. You know, create a podcast to start to talk, to give advice, give advice on your social media platform. But if you're constantly interjecting other people's conversations with advice, it's just. It's just merely to validate that you're smart, essentially, is what that is. Okay? And so we have to make our reasons why we are doing everything bigger than self validation and learn to validate ourselves in ourselves and learn to validate others. Instead of trying to get validation, we give it to other people. Validate where your potential customer is at. That's how you can establish yourself as an authority and an expert. And listen, I know that this sounds difficult. I know that this is so different than what you may have ever done before in your life. But if you start doing this in all of your interactions and in business, things will open up for you that you never thought were Possible because you will be showing other people how to treat you by how you treat yourself, by how you talk about yourself, by how you present yourself. You see, again, not about looking good to other people, but you will look exponentially better than ever trying to look good to other people by coming from this place of confidence within. Okay, and so we're trying to merely validate other people where they are at to offer solutions to their problems. And then you can utilize the tools of the Internet to automate this process. In sales and marketing, that's what it is. You say, hey, listen, I know how you feel. Or do you feel this way? It's even better by asking questions to get dialogue from people. You see, marketing and sales is leadership. It's a form of leading people from where they are to the solution that you have to offer. And you have to meet them right where they are at, emotionally, physically, mentally. That's why we utilize different platforms. Facebook, Instagram, podcasting, blog posts. We're meeting people on different channels of where they are. And this is what I've broken down over the last 21 days in my Internet Cash Flow formula Masterclass. In my Grow youw Life community is how all of this works together for you to build a system using tools on the Internet to facilitate this and bring cash and sales into your business. When you can get this down, it leverages everything. It leverages all of your activities to create a financial return. How can you build trust with people? Simply start with the people that are in your life right now and practice listening more than you speak. The person who is quietest in the room has the most authority. The loudest person in the room has the least authority. And so for you to be a leader to other people, listen more than you speak. And when somebody asks for help because they've been heard and understood, that's all that people want to know, is that you hear and understand them. When they know that they've been heard and understood, you can come in and offer solutions to their problems in a way that honors and respects where they are at with things. And people can tell, oh, wow, this guy's not just trying to take my cash from me right now. He's actually trying to help me. This is how you close deals. This is how you make money. And if you're somebody that's listening to this right now and you want to get better at this process, this is what I work with, all of my coaching clients with, is coaching people through how to get more sales in a business, how to establish themselves as an authority, how to position themselves with their copywriting, with their marketing, with their social media, with their training, with all of that in a way that strategically creates the maximum amount of profit and revenue in a business for them to become financially successful, independent. And so if you're somebody that wants to talk about that, maybe talk about what your sticking points are, maybe talk about how this episode has made you feel or thoughts that have come up, you can schedule a 15 minute call with me on my website, Jeremiah krakowski.com coaching where we can go over your goals and we can go over your sticking points. I'd love to work with you, love to talk with you and just hear where you're at, listen. For you to get a different result in your life, for you to get a result in business, you have to do something different than you've always been doing, spinning around the same circle. You have to change what you've been doing. You have to change the beliefs that you have about what it means to be successful. Your actions follow your beliefs and for your actions to produce results, the beliefs have to change. Then your decisions will change, which will lead to actions and ultimately your goals will start to flow. Things will start to click and fall into place for you that you never thought were possible. Are you ready to do that? I look forward to talking with you. I'd love to talk with some people. If you want to win a 30 minute coaching call with me, we can talk for 15 minutes just about your goals on that free one on my website. But if you want to win a 30 minute, just a coaching call with me, you can leave. Grow your life on my Instagram and I pick one winner every single week on my Instagram to win a 30 minute coaching session with me. Let's go after your goals, it's time for you to get a different result that you've been getting up to this moment in time. No longer is it okay for you to keep sitting right where you are. It's time to change something. Let's do it. Let's get started. Grow your life, everybody. We'll talk soon.