56: Creating Highly Profitable Social Media Ad Campaigns - #GrowYourLife

Thanks for listening to the Grow youw Life podcast. My name is Jeremiah Krakowski. If you haven't listened to this podcast before, I help you grow in your life and your business with strategies, techniques and tools to get more results. Now, I've been helping businesses for the last 17 years scale to seven and eight figures and that's what I help you do on this podcast. It involves a little bit of mindset coaching on some of the episodes, some more like this. Our business strategy that we're using to get results for the clients that we work with in our advertising agency as well as my own business to get more customers and clients and Facebook ads is one of the numbers, number one ways that we do this. Facebook social media ads. And I just released a course called Social Media Ads that Work. Now, the normal price of this course would be 1997. That's $1997. But right now you can get it for just $47. That's my little shameless pitch on that. But I want to show you how we are doing that, give you a look underneath the hood of how social media ads work, how you can get results. You're going to be able to take this episode and start to run social media ads that work for you, that get results and hopefully to take it to the next level. Check out my course, Social Media Ads at Work to walk you through, step by step, how to scale things to the next level for you. How do we use social media ads to get results? I wrote down here a little bit of some of the case studies of just a couple clients that we're working with that have gone through the course. As well as that I'm consulting. We have one client that's spending $30 a day on ads. They're getting $120 a day in sales. Now we have another client that is spending $900 a day for a membership and they're getting $2,000 a day in sales. It's over $60,000 a month. I've actually scaled campaigns all the way up to $90,000 a month in ad spend that have generated 3 and $400,000 in revenue. But you can get started with just as little as $5 a day spent with social media ads. That's it. You don't need to have a big budget. You don't need to have a big following. And the method that I teach shows you how to do that. What we do is we find the exact person who is ready to buy from us. The people who are ready to Purchase our offers and we serve them. We deliver free and paid offers content. We deliver and show up repeatedly with people in retargeting ads to help them see more of what we have to offer to build trust with them, to impart vision to people. And I walk you through how to do that in my course, Social media ads that work. Now, how do we find those exact target customers? This is what I really wanted to dive into here is social media gives you the ability to use their artificial intelligence algorithm to find the exact people who are ready to buy from you. And what I love to do, especially when I'm consulting or coaching a client, is take a look at, okay, what, what do you have for sale? How can we craft an offer around what you have for sale? How do we take what you have and build something that people want that they're pounding your door down for? And we deliver to people exactly what they want and what they need when they purchase. We're able to find those people because we're training the algorithm to look for the exact people. It's called a lookalike audience. Okay. And lookalike audiences. There's a number of ways to do this, but what I love to do is do what I call the lookalike pyramid, where we start with a very baseline level of people. Broad targeting. You can target pages, and I teach you how to use insights to find these people. You can go to audience insights easily and just look up your page, see what pages are related to it, and start targeting those pages with what you have to offer. Using content and free offers to build audiences of who is clicking over to your website, who's joining, maybe a Facebook group that you have listening to your podcast episodes, who's reading your blog posts. And we build these audiences based on the actions and the intent that people have. They have a goal. This is not about you as a business owner, this whole process, this is about them, serving them. And the way that you make more money with social media ads is by delivering to people based on what they need, want with intention to build an audience. If somebody has an intention to grow a business with social media ads, I build an audience based on the people who watch through videos, who listen to podcast episodes that I have on it, who click on my website on pages related to social media ads, and I'm able to target exactly those people and others like them. By training the algorithm, we create a bucket of people that want to know about running social media ads. And then we say, okay, find me out of the millions of people on Social media that are just like them in what they talk about, how they engage with their friends, what their interests are, how they engage with websites, if they're purchasing products. And it goes to work for you. By doing this with just one click of a button, you create a lookalike audience and you target those people with your ad. Now that's all fine and dandy, but what about copywriting? What about ad creatives? Which ones are converting the best? Well, video ads are what's converting the absolute best. And I know a lot of people are not comfortable making videos of themselves. In my course, social media ads that work, I walk you through how to gain confidence to powerfully make video ads that work. I work with a lot of clients that are not comfortable making video ads. In fact, they have never made a video ad before. And after going through this system, they are creating killer ads that are drawing people to purchase from them and getting results, just like we're seeing right here. Okay, and so for you, what you want to do is you want to speak to your target customers, desires. You speak as if they are already somebody that is ready to buy from you, that is already showing you that they have an interest in what you talk about. You don't try to convince them. We're not talking about convincing people with our copy. We're not talking about hard selling people with anything. We're talking about engaging with people. And then the algorithm will find the people that engage the most and populate those lookalike audiences. Then what we do is we whittle down further, we send them offers. Could be a free offer for an opt in, could be a paid offer. I'm sending traffic directly to my course right now and I'm able to track, okay, people, they, they read through the whole landing page. Okay, that's maybe 15% of those that visit the landing page got all the way to the bottom. So I create an audience of those people. Okay, who's clicking the add to cart button now? Right, because you might have 10 people that go to the landing page. Two scroll to the bottom. We're seeing more than that on most offers now because the copy is a lot better as well. By the way, as your copy gets better, that number goes up. And so we're actually getting about 20% of everybody that visits our landing pages clicking on the add to cart button. And then from there I create an audience of those people because somebody who clicks add to cart, those 20% is far more likely than somebody who didn't click add to cart to purchase. So I'm training the algorithm based on the action that people are taking as well, with content videos that they're watching, related to a topic, connected around what I am selling. And we do this with our clients. They'll put up content on video that creates a bucket of people that watch 50 to 75% of their video. Now, you might be like, okay, what. What content are they putting out there to do that? Well, let's say you're selling something, maybe it is a health product, and it's like, let's just say CBD Oil, for lack of a better example. You create video content that is highly relevant to somebody that would buy CBD Oil. It's not about CBD Oil, by the way. You don't create content based on that. You don't create blog posts based on that either. You create things that could be about meditation, about stress, about eliminating anxiety and better health. And so you're able to populate a audience of people that watch through your content, that engage with your posts, that read through your blog posts based on intent. I'm not talking about click throughs. I'm not talking about pay per click, or they clicked a button and they landed on that page. I'm talking about they clicked and consumed. They clicked and went through it. For example, you right now listening to this podcast episode are far more likely to be my target customer than somebody who turned off this episode two minutes in. Right. And if you click off before the end of this, you are far less likely to be my target customer than somebody who listened all the way to the end. And so we're able to actually track that using a combination of pixels, combination of some scripting, which I gave you the code in the. In the course as well, to do that, to track that. A combination of using what is already built into the social media platforms right now, built into Facebook and Instagram. With two clicks of a button, you can select an audience of people that watch through 75% of your videos. And if you already have content out there, I would highly recommend creating an audience of people that have watched through 75% of your videos. How do you do that? Well, you create a Facebook ads account. There's a button at the upper right, left corner. Yeah, upper left corner. That you do the dropdown. You click on audiences. I don't have it in front of me, so I'm like going through it in my head. You do the dropdown, you click audiences and you press create audience. And then from there it says, how do you want to create an audience? You select video engagement. From there, there's a drop down that says video engagement. You select 75% and you can pick the videos on your page and your Instagram that people are watching. I would recommend videos that are over a couple minutes long. The longer somebody's watching, the more intent they've showed you. Somebody is more intentional about what you're putting out there by watching 75% of something. Right. That's just basic human psychology. That somebody would sit through a 20 minute podcast episode, that somebody would sit through a 10 minute video on your social media is far more likely to be like your target customer than somebody who clicked off two minutes in. And so that's how we're able to do that. We're able to populate audiences. You create this and it puts them in a bucket. And as you put more things out there, you can both target those exact people that are engaging with you. That's one side of it. But also creating lookalike audiences of people that are just like in their interests, their engagement, the way that they communicate, the way that they populate what they do on social media to those that were in that bucket. And the algorithm is extremely smart and it finds those people. And that's how we are getting thousands of customers and leads for our clients. Right now we have a client that we just got over 2000 leads for 50 cents a lead over the last three days using this method. Yeah. Name and email address, and if you add a phone number to it, we're getting leads for less than $5 using this method. And so you can populate these audiences as well. Part of it is then growing in the ability to sell and market and connect people to your offer and what you have to offer. And in my course, social media ads that work, I walk you through the foundations of sales, marketing, communications, how to talk powerfully, what people are responding to, how to make copy that converts, how to make ads that convert, and how to create results that turn into profit. Not just vanity numbers. Page likes are out, boosted posts are out, engagement posts and not really the best out there. Video views and waste of time, money in the bank. That's what we're talking about here. Results that turn into cash flow. And when you do this, when you put all of this together and make it work for you, it helps you create a seven and eight figure business. And if you're not even at six figures yet, help you get to six figures extremely fast to find the people that are ready to buy, what it is that you have to offer. Okay. And so listen, if you're somebody that wants to start using social media ads to get results, maybe you don't have an offer yet. I just launched a 21 day totally free masterclass in my growyourlife community. We've had more testimonials of people going through this saying, wow, I got so many ideas. I finally got clarity on my offer. I finally have more focus on what I'm going to put out there. Now I know what I'm going to run ads to. And so it's setting them up for success to run ads and get results. If you're not in my hashtag grow your life community, go to that. It's on Facebook. You can look up grow your life. You can go to my website, Jeremiah krakowski.com and click on Facebook group. It takes two seconds. Open up your phone, type in hashtag under the search right here on Facebook. I'll wait while you do it. Type in hashtag grow your life and it says grow your life university community right there and you can join that. And under units there is this course, it's called the Internet cash flow formula where I walk you through everything that you need to know to go from not even having an idea of what to offer to getting more sales in a business. It's a masterclass on sales, marketing, communication, using the Internet. And then you're able to take social media ads to leverage all of that, to get sales in a business, to leverage all of that that work, that proven offer. You build a proven offer, you generate leads and you start to sell and create customers in a business. Listen, the truth is this is Facebook ads are not the end all, be all answer to getting more sales in your business. If you don't have good sales and marketing, if you don't have good communication, if you don't have a good offer, they're going to do nothing. But if you're somebody that has a good offer, is communicating powerfully good marketing, which I show you how to do. In the core social media ads that work, there is no better way to reach your target customer, to scale things to limitless levels and to grow a business than using social media ads that I know how to do. And so if you're ready to take your business to the next level, click on the link. There's gonna be a link on this page to register for social media ads at work. Check it out. Read the landing page about what's offered, what's taught in the course. I show you everything, step by step, hand holding you along the way. Helping you walk you through the whole process, helping guide you along that path. And it's only $47 plus there is a 30 day money back guarantee. If you're like maybe I'm not so ready for that, at least join the GrowYourLife community and go through the Internet cash flow formula in there. I believe that this is going to help you get more results in a business. Create an offer and start getting more sales to increase your revenue. Listen, you have nothing to lose to check out this free course or to buy my course. Social media ads that work. This is going to help you take your business to the next level and get more results. Using these tools you're going to be able to create ads like clients that I have like Rick, where we're launching this and getting thousands of customers into a membership like we're doing with another client of mine where we're helping them get more leads for their CBD oil business. Like another client of mine, we're helping them scale to get more customers on an e commerce site. Like we have another client of mine that we're helping them scale to do social media ads services in an agency. If you're somebody that maybe wants to start an agency running social media ads, you're gonna be able to take the skill that you learn in this course to do that. If you're somebody that says, hey, I want to just try this out, I just want to see how this works. Go create an audience of your video views. Start creating content that is relevant. It's not about your product, it surrounds what your product is. It's delivering value to them that they can get an immediate transformation from going through it something that their life will be better after going through your content and start creating more content on your social media and creating audiences of people that engage with that content to start to send people two different offers that you have. If you don't know how to build your offer out, check out the Internet cash flow formula course in the grow life community. Listen, these are resources for you that I know are going to help you get more results, get more sales in the business. And if you try this, it literally costs you nothing to test these things out. I'm not telling you to spend $500 a day on doing this. This is what I'm using for all of my clients to get seven and eight figures in their businesses is this combination right here and what I teach in the course Social media ads at work. And so are you ready to start getting more customers in your business? Ready to start getting more sales. Online revenue is the answer to all of the problems that you have in your business. If you have anything that is a problem in your business, it can be solved by getting more revenue, by scaling, by getting more money in, in your business because you're able to hire more people. You're going to be able to advertise and reach people with your message and get more results. So let's get started. We'll talk soon.