94: Top Strategies For Making More Money Online In 2021 - #GrowYourLife

Hey, what's up everybody? Thanks for listening to the Grow youw Life podcast. My name is Jeremiah Krakowski. If you haven't listened to this podcast before, talk about ways, strategies, tips and tricks for you to grow in your business and in your life. Both mindset and practical steps for you to make more money online Today. What I want to talk about is the top strategies for you to get more sales in your business online. Whether you have a product or a service, what are the things that are working right now? What are we seeing that's getting the most results? If you haven't yet, make sure that you join the GrowYourLife Facebook group. There are 1500 people in there that are growing in their life and their business. Just like yourself. You can ask any question in there at any time. There's no silly questions. You're not going to get judged for a question, being stupid, whatever. On your business and how to get more results. It's a community of people that are growing through a lot of the same exact things together that listen to this podcast as well. If you haven't, schedule a 15 minute call with me and we can talk about your business. These aren't sales pitch calls. These are ways that I can connect with my audience that listen to my podcast to hear what are you going through and how do you need help getting more sales in your business? I have two courses that I recommend to everybody as well, brand new course that just came out called Irresistible Offers that Sell. It's all about getting more sales in your business and how to make offers to your target customer that sell. If you have the best product or service but have a bad offer, you're not going to sell anything. And so that walks you through step by step how to do that. It's only $47 until January 12th and then the price goes up just a little bit. As well as my course, Social Media Ads that Work. It talks to you about how to get people in front of your offers, how to find people in the abyss of the Internet and find thousands and millions of people to send to your offer. How to create ads that, that find those people so that you can grow and scale your business that way. And so those are the top two courses that I recommend. Really. They go together for you to get the most results. You build an offer that sells to people and then you put them out there with ads in front of the people that are gonna buy from you and that is what grows things for you. Now what are we seeing that's getting the most results right now, what offers are getting the most results? What are the strategies that are getting the most results? For business owners, there's a huge shift that's happening towards free opt in offers. If you haven't heard yet, Facebook and Apple are kind of going head to head right now a little bit. Apple has made it to where people can turn off the Facebook tracking pixel. Now this makes it a little bit harder to create ads because the tracking pixel is what finds the people that purchase from you. So how do we get around this? Well, you got to ramp up your email list, you got to ramp up your content creation and build audiences around both your content and being on your email list. The email list is how you can circumvent what's going on with these platforms, with Apple, with Facebook, with all this stuff that's going on. And so growing an email list is an important thing to do. What grows an email list. You give people exactly what they want, what they need the most help with. You identify who your target customer is and what can you help them with in some way to reach their goals faster. It could be as simple as a discount on a product that you already have. It could be a guide of some kind, it could be a webinar of some kind, or you could do a three to five day challenge of some kind of. And these are the different models that we're seeing that are working best. We're doing a variety of these, in fact, all of them together at once with our clients. We're launching guides, we're creating webinars, we're doing challenges, we're doing discount codes for people to enter their email address. If you can capture that information, you can build an audience and you own that. When you own those email addresses, that allows you to sell products and services to people in perpetuity as long as you have their updated email address. And if you're delivering value to people, if you're connecting with people, you're not just spamming them, you're not just selling them all the time, but you're actually building a relationship with your audience. You're giving value to people. They'll stay on your email list and they'll make sure that you have the updated information, that you have their updated contact info. And so growing your email list is one of the number one things that you can do as a business owner. You can type up a guide in Microsoft Word or in Canva, you can add a cover page to it and you can create an offer where people can opt in with a couple bullet points. For what result they're going to get by learning through this. Now, you don't want it to just be educational. You want to have an introduction of who you are. You want to help people in some way with the promised result of what that is that you're giving them. And then you want to make some kind of an ask at the end of it, some kind of an offer at the end of it where you're asking people to either purchase or join you in another place, whether it be listen to a podcast, join a Facebook group, join your email list with maybe another offer, a low ticket sales offer, 17 to $47. People that are buyers from you, that are buying low ticket offers are more qualified to be your customers in the future. The people that are buying from you, that are purchasing, that spend money with you are more qualified to buy other things that you offer people. And so keep that in mind. Oftentimes when we come out the gate with a high ticket offer, we disconnect from being able to warm people up to that level. And so what I love to do is a combination of you got the high ticket, which you know, I offer one on one coaching, you got the lower ticket, which is what my courses are like. I mentioned my offers course, which I recommend. Anybody who's listening to this podcast episode right now, please check that out. Irresistible offers that sell. I walk you through, step by step, how to identify your target customer, how to identify what they want and create those offers. Create the free offers and the paid sales offers that the people that will spend money with you are going to pay you for, how to identify that, how to know who you're working with, and for you to know what those best offers are, you got to identify your target customer. You got to identify and immerse yourself in the world of your target customer. You have to know what drives them, what keeps them up at night, what keeps them motivated and moving forward, what keeps them doing what they're doing, what are their deepest desires? How do you figure that out? Well, you figure that out by asking questions. You figure that out by engaging, by getting into conversations with people. We got to get over this whole thing that the Internet is this layer that we're separated from people and create deep, real, intimate, lasting connection, connections with people over the Internet. Okay? And so whatever it is that you're offering, whatever you're doing, it's all about creating that connection with your target customer, with your future buyers, with the people that are going to be spending money with you. How do you do this? You give Them what they want. How do you identify what people want? You ask them, you connect with them, you listen to what they're saying you care about. And social media content is the way that we do this. We put content out there and whatever resonates. By the way, when I say resonates, it's people that they end up talking and telling you their life story in the comments. Once that happens, once that interaction happens, you've connected with those people and then you can lead them to what it is that you have for sale with an offer that they will say, yes, I need that too. And that's what I show you how to do in that course. Irresistible offers that sell. How to create offers that people want. How to create those offers that people say, yes, I need that, yes, I want what you are putting out there. This is exactly what I've been looking for and I believe that that course is exactly what a lot of my listeners have been looking for. I've distilled everything that's worked with my one on one coaching clients, the people that I've worked with to create and generate millions of dollars in sales online to create the offers that have. I've launched over a hundred offers in the last six years, many of which that have done seven figures in sales. And that's why I distilled into that course is how to stack those offers and how to connect with the people that are going to buy from you. You have to be able to speak their language. People buy on emotion. And so the strategies that work are you put content out there that connects with where people are at, that builds trust with them. You're connecting with where they're at, you're building that trust with your target audience to then lead them to could be a free or a low cost paid offer that you have. A free offer is what is that area that people are saying that they need help with. My podcast is kind of like a free offer that I put out there to people. Every single week. I have strategies of what's working to get you more results in your business. And that's what the 95 plus episodes of this podcast are all about. Listen through them, go through the archives, check them out, check out what are the different topics that deal with imposter syndrome mindset to help you get past the limiting beliefs and the blocks that are keeping you from getting more sales in your business. Ultimately you need to believe in yourself. Once you believe in yourself, you can create offers that sell to people because you come across, you come to the table with Confidence that you know what you're talking about. When people can tell that, that resonates with them and then they trust you enough to buy what you're selling and what you are offering. And so free offers with guidebooks where you walk people through this, the process is you're building that trust, you're building that rapport for free with people. Content is a way to connect with those people. And then you can run ads to retarget your free offers to the people that connect with your content. When people are connecting with your content, when they're engaging with your content, you're able to put them into a bucket that then allows you to retarget free and paid offers to those people. Maybe you've seen some of my ads that are running on social media. That's because you've engaged with my content, you've engaged with me and that's how then I can show you other things that I'm offering on a regular basis. And that's exactly what it is for you. You want to create that connection with your audience and deliver to them value on a consistent regular basis. Another thing that is a huge strategy that's going to help you is we need a ramp up and an increase in what we are saying and what we are delivering to people. One single message is not going to last you long term. You have to have multiple messages that meet people at different perspectives, different angles, that connect with people with what they're going through in their life, with what they're experiencing. And start to tell the story of your customer back to them. Start to tell their story of what they're going to experience in their life. What are they experiencing now? What is the struggles that they're experiencing right now? What are those issues that they're having? When you can connect with those issues, you can then lead people to the solution that you offer, whether it be free or paid. And so a ramp up in free offers is important. A challenge, a three to five day challenge is another great way to do this. You can connect with people around a certain solution that they're wanting. And the whole idea is you, you give people bite sized chunks of what it's like to work with you for three days in a Facebook group. And then of course you have an ask at the end of this. Ultimately you are going to have to ask for the sale at the end of the whatever it is that you're doing for free, whatever it is that you're putting out there, at any time that you put something out there for free, you Want to make sure of these two things. You're delivering value to people, value that they can take away and say, my life was better after getting that from you. That their life was improved after joining your challenge, that their life is improved after getting your free offer, that their life is improved after listening to your podcast, after engaging with your, your content. This is how you build those buckets. This is how you build those audiences, that then you'll start to get the language, you'll be able to mirror the language of your target customer back to them. You mirror their language back to them with offers that are both free and paid that connect with them. Now, if you have the best product or service out there, whatever product or service that you're offering, but you're not connecting with people in the way that they speak, in the way that they talk, in the way that they communicate, in the way that they walk, the way that they interact on the Internet. If you're not using the language of your target customer back to them, you're gonna miss it. Now, how do you know what their language is? That's why it's important to get feedback from people. That's why it's important to get people on your email list. That's why it's important to get people engaging on your social media. That's why it's important to get people talking to you. Once you start talking with people and hearing from them and what are they going through and what are they experiencing, and once you start hearing the words that they're saying, you will be able to repeat those words back to them in your offers. Those will resonate. They will be, I think it's called, I don't know the, like the total science behind this, but it's like the mirror neurons in their brain connect with the language that you're using and then that gets people to say yes, that's for me, that's how people identify what is a good fit for them. When we start using those words that people are already using in our free offers, in our paid offers, we're able to connect with people. And so guides are a great way to do that. Webinars learning webinars. I love Russell Brunson's webinar model. And you can Google what that is. The Russell Brunson's perfect webinar where he walks you through. I think there's like a two hour training out there where he walks you through this. The whole idea is you are basically taking what is the solution that you offer? I'm gonna botch this up for those that are like webinar experts. What is the solution that you offer? What are the three beliefs that are not true that your target customer believes about the result that they want? How can you tear those beliefs down and rebuild them up in what you're selling? I'm gonna say that again. What's the solution that you offer? What's the problem that your customer has? And what are the three beliefs that are untrue that your customer has that you can tear down? Tell them the truth. The truth that is found in what it is that you're offering. So, for instance, let me give you an example of this, my offer building course. A lot of people believe that it's difficult to create offers that people want that they don't know how to identify what their customers want. And I'm literally coming up with this on the fly here. And that to do so takes a lot of time. And in fact, in my course, Irresistible Offers that Sell, I show you how easy it is. It takes you just a couple of minutes to identify what your target customers want and deliver and create offers that resonate with them. And that's what I walk you through in that course, Irresistible Offers that Sell. That's essentially what I would craft a webinar around for that let's take it for my ads course, if I'm selling my ads course. People believe ads are difficult. You need a big social media following and a big budget to make ads work. None of those are true. You don't need a huge social media following at all. You don't need a big budget, and none of it's complicated. And that's what I walk you through in my social media ads course. And so when you can connect with your target customers, you make it simple. You save them time. You can connect with what they need. You deal with what are the limiting beliefs that they have about what you're selling. You're able to sell more products and services online. It's all about connecting with people on that emotional level, whether it be your, the free guide that you're putting out there, a free mini ecourse, these are all great ways to, by the way, validate. If this is what your audience wants, if this is what your market wants, is putting this stuff out there for free. When you put stuff out there, whether you're running a challenge, whether you're doing a webinar, whether you're doing a free guide or a free E course of some kind, your goal is you want to get people to buy into the solution that you're offering, then you can lead them to purchase whatever it is that you're selling. That's the whole goal behind your content. That's the whole goal behind your podcast, your blog posts, your email marketing. All of that is essentially that one thing. You want to get people to trust and buy into the belief system that will get them to purchase from you. The solution that you offer. So you want people to believe in it as much as you do when you do this. These offers that you're doing are just tools to get people to do that. They're just tools to get people to connect along the way. And so again, I'm going to mention it one last time here. If you haven't yet, check out that course, Irresistible offers that sell. Where I walk you through, step by step. Exactly. Simply and easily identifying what are your target customers wanting. How do you create offers that connect what you're selling to what they want to get them to buy from you? And how do you scale that up with multiple offers and stack offers over time that grow your business to six, seven and eight figures? That's what the whole course is about. For those of you that have a business, that you have products and services, whatever it is that you're selling, this will apply for you to get more people. You want to demonstrate to people the value that you have. You want to build that trust over time with people. When people trust you, they will buy from you. When you trust me, you buy from me. It's just, that's what it is. It's how it works. Applies to every single business, applies to every single industry that's out there. And so when you learn how to do that strategically with the offers that you make to people, when you use these strategies of free offers and low ticket offers, when you connect with people with low ticket, what's low ticket? It's under, under a hundred bucks. Something that's under $100. People are not really spending a lot of money right now. They're very tight with their money. Just a sec. Yes, they are spending tens of thousands of dollars when they know that there is a result that they are going to get. But you can connect with those people with low ticket offers to then lead them to that. That's the model that I've used for years with people. How do we connect people with to high ticket? 10, 20, 40 thousand dollar offers is with low ticket. With free offers, you connect with them on that level to build that trust with your target customer. And then there's feedback when you get that Feedback loop going. When you hear the feedback from people about what are they experiencing, what's working, what's not working for them, what do they need, what do they want, what do they need help with? You're going to be able to then create more, offers, more solutions, new products, identify needs in the marketplace that you can solve. When you can solve problems in the marketplace that your target customer has, that is what allows you to build a sustainable and profitable business. Those are the strategies that are working. Those are the strategies that are going to work for the next 5, 10, 15, 20 years. What's different today in 2021 is yes, people are, they're all online right now. They want something that's fast and easy and cheap, but that gets them results. So how do we give them that that they want? People want fast, easy and cheap. They get results. You build that trust and rapport with people to get that buy in and then that's what leads people to spend more money with you. How do I get people to spend 2, 3, 4, $5,000 with me on coaching is exactly this model is I build that trust, I get them results, I get them more sales in their business. This is my entire business model. And that's the business model that's gonna work for you as well. Whatever it is that you're doing. If you have an agency, getting results for people is what matters. Case studies, ultimately you want to get case studies from people that have applied what you do, that have worked with you, that have gotten results. Those case studies are what you can use. You present those case studies to people of the results that you've gotten. People like dawn, we've helped her make over $25,000 during a pandemic, creating an offer challenge offer to her target customers to get more money, more sales, more leads, customers and clients in her business. Like Rick, we helped him scale this multiple seven figures in his business this last year. We helped Georgian do that as well. Growing these businesses to multiple seven figures from zero, from, from not knowing what to do online, not knowing what are the target customers wanting online to creating offers that people want, listening to the feedback, creating those offers, creating free and paid offers that then build that trust and get people to buy in and spend money. 3, 4, $500, 3, 4, $5,000 offers. And so if you're somebody that needs to get more sales in your business, check out that course, Irresistible offers that sell. And if you haven't yet, schedule a free 15 minute call with me and we can talk about your business. How are you going to get more sales in your business? How are you going to get more customers in your business? How can you close more business in 2021? Listen, instead of waiting for a stimulus check to come, create your own stimulus check. That's all I gotta say about that. My friends, I love hearing your feedback and I love hearing from you. That's how I create products, services, more podcast episodes. I love to hear after listening to this. Where are you at in your process? Where are you at in your business? What does this resonate with you? Where are you stuck? Where are you challenged? That's when you can schedule a free 15 minute call with me and we can talk about where are you at in your business? To help you get more results, schedule a 15 minute call with me on my website and let's talk about your business, your unique business. What's it going to take to get you more sales in your business? What's it going to take to just launch an offer? What's it going to take to create a product or a service or to find and identify something that's going to get results? Some of you might not even know what people are buying. If you can look at what are the solutions that you can uniquely offer people? What are the solutions that you can uniquely help people with? You can identify products and services that people want. I believe in you and I know that it's possible for you to grow in a business that makes money, that makes six, seven and eight figures. Like the clients that I've worked with, like the people that I've helped, go from zero to seven figures. Do you believe in that yourself? Do you believe that it's possible? Ultimately you have to believe that for yourself for it to happen. I can't have more belief than you do in yourself. So if you're ready to take your business to the next level and get more sales, I'd love to talk with you. Schedule a 15 minute call with me, check out my courses. We'll talk soon. Everybody have a good one.