#50 - Healthcare in the Digital Age: Leveraging Tech for Patient Care, Part 2

Factor, spelled F-A-K-T-R, stands for Functional and Kinetic Treatment with Rehabilitation. Over the past decade, this unique approach to treating pain and dysfunction has been utilized by healthcare providers on 6 continents, serving as a framework that guides clinical decision-making in patient visits around the globe on a daily basis. With this podcast, our goal is simple: to bring the best and brightest in clinical education to the forefront and empower practitioners with cutting-edge, evidence-based content that improves patient outcomes and inspires healthcare providers to continually evolve their approach to treatment. In each episode, we will feature a training or interview with some of the top minds in healthcare in a short format that is easy to digest with actionable information that you can implement into practice right away. Let's get started. Hi everyone. I'm a little excited today. I have to admit, I'm excited to welcome you to the 50th episode of The Factor Podcast. 50. I can't thank you enough for joining us on this journey over the past 2 years to share evidence-based clinical education with our global audience. We've had such a great time hosting guest instructors from around the globe, and we can't wait for what's ahead. In celebration of this milestone episode, I'd like to make a small request. In order to make sure that we continue to feature presenters and topics that you, our listeners, want to hear about, We need your feedback. So after you listen to today's episode, visit our Instagram page and send us a quick message to let us know what type of topics or speakers you'd like us to feature this year. Our Instagram handle is @faktereducation. That's F-A-K-T-R education. So just click the link in our show notes to our Instagram page. You can click on the follow button and shoot us a message to tell us the topic or speaker you'd like to hear from. From the bottom of my heart and from our entire team at Factor, thank you. Now, let's dive into today's episode, part 2 of this 2-part training with Drs. Ryan Copleston and Colin Swala titled Healthcare in the Digital Age: Leveraging a Virtual Platform to Scale Your Practice and Improve Patient Outcomes. Today, we'll be talking about all things tech and patient care. We'll discuss how to nurture existing patients and improve outcomes using technology, The important role that tech can play in creating a system for attracting new patients, and how to build an online community to stay connected. Let's cue the intro music and get started.

I think it's over to you now, Colin.

All right, well, it kind of goes without saying, I think, that it's been a long journey, and we just wanted to show you that. That's a draft video clip of a new promo video that we're making for the platform. But I just wanted to share with you, because I'm more on the technical side and heavily involved in the programming of the platform, I just wanted to share with you all of the technical challenges that you should consider and give you some advice maybe on what direction to go depending on what your needs are. So I think the very first thing, of course, I mean, the very, very first thing is that you wanna figure out what content you want to deliver. Obviously, that's something that's a personal choice, so you're gonna have to make that decision on your own. But after you figure out exactly what content you wanted to take online, then the first thing to decide is how you're gonna deliver it. So a design or which platform you're gonna choose. And basically, you're gonna just choose the best platform that's going to deliver your content in the best way. And as Ryan shared, we started with just a simple course delivery platform. And for a lot of people that are taking their stuff online, a simple course is a great way to get started. Unfortunately for us, because there was a lot more involved with the information that we wanted to share and the organization of it, and because it was built as challenges and there was scheduling involved, and then we eventually wanted to expand it because we did so well with it ourselves. To be able to be used with other practitioners, then we had to abandon all the traditional platforms and program our own. Now, if you can get away without having to do that, then you could use platforms like ClickFunnels or Kajabi or even Facebook. And I do think that Facebook, out of all of those, is a pretty good free option. Their Facebook groups have now been sort of redesigned to be able to deliver course material. So if you really just want to kind of get started and at no expense, and you just have simple content that you've created that could be delivered as a course, then I would say a Facebook group is a great spot to, to get started with. However, if you find yourself in the same position that we were in where we couldn't get away with those platforms anymore, then we decided to program our own. And as Ryan also mentioned, before I got involved, Gavin had gone and started to develop an app, and it was kind of stagnant. It wasn't really going anywhere. There was challenges like the ones that Ryan had mentioned, but one of the biggest things that I saw with going with an app development is making it quite expensive to make it universal for every single phone that's out there and to make sure that it's just constantly updated. So You might want to get your feet wet in a different direction before jumping into an app because there's a lot to it. It's expensive to have somebody program it for you, and then it's expensive to keep it maintained so that it'll work across all of the phones that people are using out there. So it was my idea then to take this web-based and make it a responsive web-based design so that people can utilize the platform on their laptops or computer, but they could access it from their phone. But through their web browser. I mean, I have an advantage, I think, because I was a programmer before becoming a chiropractor. And so even though I didn't have the time to specifically develop this myself, I was able and I had the knowledge to sort of oversee the progress basically and the programming of it and make sure it was going in the right direction and on the right time and at the right expense. So if you do want to start programming, you can hire people from Upwork. If you want to go this route, we fortunately had some people within my team that we were able to utilize to help build this out. But I highly recommend that if you go this direction, that you map out the entire project before handing it over to programmers, because if you don't, it will get expensive. You may find that you're going one direction, but because you didn't have a good plan, that it's not going to work out the way you wanted, and you could waste months of work and have to reprogram everything from scratch. So having a really good solid plan with a map drawn out is the best thing to do for sure if you want to go the direction of programming your own. Now, creating content, as I mentioned before, is something that's extremely important. No matter which direction that you go here, you're going to have to create content. Most likely it's going to involve video, so you will have to consider filming and, and editing, which is, is something that you can get help from on platforms like Fiverr. You'll probably have to record the stuff yourself or hire somebody to come in, which comes with an expense. But as far as editing goes, you can go onto a website like Fiverr and get somebody to do the editing for you. But again, comes with an expense. You have to consider too the technical support. That's definitely one thing that we're seeing now is that everybody's technical abilities is different. And so not only are you as the practitioner needing to keep people engaged throughout your delivery of your content online, but you may also be having to step up from a technical support perspective as well. So keep that in mind. You may need to have somebody on your team if you're not that technically inclined. You're going to need to be engaging as well. So to just basically put the content up and then hope that it's going to do all those wonderful things that was on the list that Ryan mentioned before, like drive new patients in the office and increase revenues and increase sales of product. To have something that's just up there and out there and is gonna do all of that for you without actually staying engaged with your audience is pretty much next to impossible. So you have to consider that there's gonna be time involved in engaging with all of your participants or members, depending on how you're gonna do this. You'll have to consider marketing. This is where my background and expertise is after years of being a chiropractor as well. So you have to consider how are you going to do it? So what do you, who is going to be your audience? Are you going to create this content just for your patients only? Or are you going to work to try to build a community of people online? Are you going to market to people from your community outside of your patients? Are you going to have your patients work to bring other people in? So all of these things need to be considered because growing your audience is going to be the most important thing. that you need to focus on in order to see those benefits. And you also, of course, you have to stay relevant. So it's an incredible amount of work to get your content together and get it polished and get it up. But after a certain amount of time, that content may not be relevant anymore. So just keep in mind that this is basically, it's an ongoing process once you get started. Now, If you're going online, technically, I think that there's 2 pathways that you could do it. One pathway is a value add. So you could offer all of your content for free, essentially. You'd offer it to your existing patients. So that's a value add to what you're offering within your brick and mortar. You can offer it as a value, basically free to the public as well. And then within the content, have upsells to things like coming into your office for an appointment. Or selling products and, and other services and things like that. Or the other pathway is a fee-for-service. So essentially it's a membership and you're charging for access to your information. Either you're, it's a one-off fee to get something or it's a monthly membership. I think I'm passing it back over to Ryan here.

Yeah, back over to me. So yeah, there we go. Colin's given us a nice insight into some of the main challenges. that you could experience when you're taking things online. And yeah, you may think they're all avoidable, and they are if you prepare. So the reality is it does take time, it takes preparation when you are launching your own business. So just take those things into consideration when you start planning to go online. Now, as practicing chiropractors, you have a decent understanding of the skill set To go online, but it's still very challenging and it's been a challenge to get where we are now. Most of the challenges Colin sort of presented there, we experienced ourselves. Even with a lot of Colin's technical know-how, it's been a challenge. And then we've got Gavin, who's a successful business person, a chiropractor, but he himself found it very difficult to navigate this process. He said he would've quit a long time ago if he had no— if he didn't have the technical support that we have now. So what has going online allowed us to do? It's been an excellent process to be part of. Yeah, we've had the good fortune of putting together a strong team. We have a full-time programmer now who works exclusively on the project. But over the years with the success, it's led to 3 additional clinics being opened and we managed to overhaul our main clinic. Which went from 2 chiropractic clinic with the gym to then completely renovating it, taking out the gym. So now we have the room for 3 chiropractors and 2 physiotherapists. So you can see the massive benefit if you do have a gym and you want to take it online, the additional space you can create. And with all those new patients and more people committing to care for a longer period of time. You can see how the business can grow. What also is quite impressive is 2 of the clinics were made, well, created one before the pandemic and one during the middle of the pandemic. So you can see that it's still possible even when people aren't coming out as much or less willing to go outdoors and into office spaces, you can still grow clinics within that time. So going back to this slide again, we do owe a lot of our success to the application of the Fit 545 program within our office. And I'm sure a lot of you will see, see the success as well if you decide to use or create your own platform. But yeah, again, to reiterate those points, it was earning— it earns a passive income, it nurtures those existing patients, it attracts the ones from outside the office, you get better outcomes for those patients, and you can really start to build that online audience. If you can get it automated, that means less time, and also you don't need any additional space or staff. Here we go back to the 2 ways that you can use, or you can use a, a program within your office. Again, the value-add or the fee-for-service. So the first one we have is the value-add. And this is where you would give it to new and existing patients in addition to their care for free. And the second one would be the pay-to-play or the fee-for-service. So you're charging a fee for that program that you're running. So just to dive into the value-add. So the main aim for this one is to try and get as many people as possible using your platform, and then you can earn additional revenue buy, you could sell products that go along with the program, or you can give them discounts, or you can show them that there's other services that you offer within the clinic. So you're having a chance to communicate with them before they even come in, so they know what you're up to, they know personally, and you may have given them a great result by taking them through one of your challenges. With this method, we offer it to and we encourage it For every existing patient and then all new patients to register to the platform. We mention it in the new patient exam and we dig deep and we try and find if this is something that they'd want to use. We explain how the clinics work and that it's a part of the care process. And yeah, it's a complimentary service that we offer. So patients sign up for it, they participate in the challenges, and then you can have that opportunity to communicate with them. While they're doing it, and it's also a chance for you to engage with them and keep them, keep them on their, their sort of recommendations that you've given them. When they come in for a report of findings, we would emphasize the platform again. We would tell them that we run this program in our office and that if you participate, you often see better or greater results in those things that you're— they're looking to improve. And then when we do run challenges, we tend to market it within the office. So we create a lot of awareness. We reach out to a mailing list. So we're trying to take it beyond the practice. And we do social media marketing as well around the local area. So again, jumping into how you generate revenue from this, you generate it by getting new patients. You have better compliance or engagement with your existing patients. And then you can add product sales or additional services. What we tend to do also is friends, family, we do allow them to invite a certain amount of people to join them for a challenge. And again, it's all about awareness. You're trying to show someone that you can help them, help them with their health challenges, give them a good result, and then you gain their trust. And that's huge when it comes to healthcare. Probably the single most important thing is trusting your practitioner or someone who's, who's taking care of your health. So yeah, what we're looking to do is also grow an online audience without the need for Facebook and email marketing. You can promote the challenge, you can get them onto your platform or your, or your program, and then you can build relationships that way. And from a practical sense, there's also better commitment for the user if they get involved with their friends and family. And that's why we, we extend a few invites for them to, to have people join with them. What this does is it just creates a ripple effect in the community that you're in and possibly beyond that as well. What this all leads to again is that increased revenue so that you don't need to be in your office all the time. You could take some time off and there's still something Maintaining relationships with your patients. And again, just stressing the point, one of the big things with the value-add is it increases that patient retention and commitment. They're more likely to stick to their recommendation to care. Often in chiropractic, I know this, once you get past acute care, often the patient may part ways, and that's perfectly reasonable. Obviously, if they get the results that they came in for, then it's a win-win. But if you offer something that helps them in an additional need, something about their health they'd like to improve, maybe they want to lose some weight, they want to tone up, they're not sleeping great, they're heavily, like highly stressed out, then you can offer something else that keeps them within your sphere of influence. And then it also just allows your patients to take their health more seriously in a way that they can easily follow. So it's not just about coming in, getting their back pain sorted. You're also helping with their overall health and wellness. Okay. So what you'll see there is one of the ways that we introduced product sales into the online space. So we would create, or we have created challenges that involve a particular product. So for us, it was a meal replacement. And we just incorporated that into one of our challenges so that we created a product that we trusted. We went to the factory, got it produced, and we could then offer it to these patients. Again, a way of generating revenue, but also a way of making sure that patients are using products that you trust so that they get the health benefits from that. You can also again offer services in your clinic. Maybe you offer massages or you offer physiotherapy or other types of therapy within your office, and it's a great way to market to them directly. And again, if they trust you, they're more likely to take up on those offers. So yeah, integrate your products into your program, and that's a great way to, one, assist with their health. Maybe you've got some supplements that you trust and you'd like them to be taking, so you can offer these as part of a program, and that allows you to benefit from that and the patients benefit from it as well. And what you'll see there is just on our platform, how we've done it, it's just direct marketing into your, into the feed, the daily dashboard. Moving on, we have the next way that we could generate some income from a, from a program. So it's charging a fee for membership or a fee for service. So this is actually how we started off when we had it in the office and then when we were first moving to the online space. And it would be a good option if you are running a few challenges a year because you could promote the challenge, you could tailor it to a specific goal or health challenge, and you charge the patient for access to a single challenge. Or if you're offering multiple, you could do them a deal for the whole year. But you have to remember the price needs to reflect the amount of effort that you're going to put in. If you're going to charge a bigger fee, you've got to make sure that the service that you're offering is also of a high standard again, and it can run alongside a treatment plan or something that you're offering to them. One of the benefits of this is you can see exactly how much you're making off that. program, you can easily see the return on investment. It's a great way of building rapport with patients and prospective patients while running the challenges, and it greatly improves the outcome measures of the patients that you're, you're serving. So just a little bit of information, a bit of background. We did used to charge £275, which is the equivalent of $325 for a 90-day challenge. So The opportunity to increase revenue is fairly substantial. What I would advise though, is anyone starting out with a challenge or a program is start with a smaller amount of people, maybe 10 to 15, and just make sure that you can deliver it exceptionally well before you start opening it up to bigger numbers. You want to make sure it's tried and tested and reproducible, and then you can start going further afield or bringing a bigger audience in. Sometimes the fee-for-service can be a bit more time-consuming from a chiropractor's perspective, just because it might need that bit more attention, that bit more communication. But the sort of the benefits for the chiropractor in the clinic is priceless. So just to finish off and summarize, for me, that's how we managed to move a brick-and-mortar practice to an online space. And we're very fortunate that we've had a team that's been able to create this and now we can offer it to other chiropractors. Yeah, we've got the platform and we're trying to continually evolve it and make it better. So I'll hand over to Colin because it'll be interesting for you to see what it looks like. You might get some ideas for your own practice or your own program if you're looking to do that. Yeah, over to you, Colin.

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Awesome. Thanks, Ryan. Yeah, I just prerecorded a tour here. Just, this is what we're gonna finish off with today. And just so you can see exactly what we've developed and what we're, we're currently using with ourselves and with other practitioners. All right, great. Well, thanks for taking the time with us today. I hope that you have a better understanding about what's involved with scaling your practice online. And if you apply what we've shared from our experience, then you will be way better prepared for all the challenges ahead for sure. And just so want to share a special offer with you today, because if you're looking for an out-of-the-box solution, then Fit545 is your answer. Because as you, as you've seen, that we've created this application for you as practitioners. You can instantly create wellness challenges for your patients and grow your online community without the need for Facebook or large complicated email marketing campaigns. And the offer, as you can see there, is we're offering a free 30-day trial plus 54% off the membership fee. And to simply take advantage of that, You will go to the offers icon over on the right, and you can schedule a Zoom with a member of our team who will go answer any questions that you have and give you a more in-depth tour of the platform. And just keep in mind that this is only valid until July 31st. So I hope that you take advantage of that right away, and we'd love to see you over on the platform.

Thank you so much, guys. We're gonna open the floor for questions now. So if you're attending live, Please feel free to chat in any questions. I do have a few that we've received along the way that we can kind of kick off with. First of all, Ryan, I'd love to know a little bit from you about how you all promote Fit 545 in your local community. I know you mentioned some digital marketing, but do you all attend like different races and events? How do you promote this program with, with boots on the ground, so to speak?

So we, in the past, we have been to events. We'll target not so much like influencers in the area, people who have big followings, gym owners, other healthcare practitioners. There may be patients that come into the office that have businesses. We'll generally build relationships that way and then extend offers to these types of people because then they'll tell their communities. People generally, people who align with the message, We'll ask them for their help just to get the word out there. And that's been very successful. We have been to a few events, but again, when you're online and you've got a big audience, it's easier to do that in your local community. You don't need to spend as much time going around, like, standing in shopping centers and visiting sports events. You have a massive potential online to do that if you make the right connections with the right people. So yeah, we've, we've gone away from, from going into the community and more targeting individuals within it to speak to their audiences or their groups of people. Hope that answers the question.

Absolutely. And to kind of piggyback off of that, have you had many corporate wellness applications where companies have really taken on these challenges from a corporate standpoint to give you Kind of a foot in the door with a large employer?

We haven't yet, but it's something we've talked about. But it's a process of getting there. It's something that we're going to be pursuing down the line. But right now, our community, smaller community of patients, and beyond that, that's our focus for now. But definitely turning to sort of corporations would be huge. So I would say if anyone's looking to go online themselves, it's a huge market to tap into. To easily offer your platform or your program to a large company would just be a mega opportunity.

Absolutely. Could you speak a little bit to the onboarding process for patients? I know that obviously the website seems very intuitive, but how do you address those patients who may be a little technically challenged? How do you prepare your office staff to answer those questions and help troubleshoot some of that as well?

So all of our staff use it. It's a requirement that they have at least gone through some challenges themselves so that they know the platform. And that they can offer assistance if it's needed. But the onboarding process, we've automated it so much that it's very, very straightforward, and we've sort of worked out the kinks along the way. So it'd be a case of posting out the landing page link, they put their details in, and then they're immediately signed up to an account, and then they can access it and they can communicate with the practitioners via the platform. So I think for us, the biggest part was the communication. So we made sure there was a feed inside the platform so that people could ask any questions. And if they were struggling, they could call up the office and there's always a staff member that's knowledgeable in using it so they can help. But we've worked on it so much that we've seen all the problems, we've overcome them because They crop up along the way and you do need, that's why we've got a full-time developer who's working out any, anything that could sort of troubleshoot. So just to make it as simple as possible, because yeah, there's some people that really aren't as technically minded. As we were saying earlier, Facebook, for example, is used by a lot of people. So when we initially went onto Facebook, everyone understood how to use it, but Still, there were some people that struggled. So it's important to go through the process yourself from start to finish and just find any areas that somebody might struggle to onboard themselves and then make sure there's staff on hand who could easily answer the questions. And yeah, we generally come up with an FAQ section as well so that if they do have any troubles, they can refer to that.

We considered the Yeah. And we thought about that when developing this. And so we made it extremely simple. With 2 clicks of a button, you get access right to the content. And so even the most technically challenged person will really find it very easy because the platform's simple and it is kind of modeled on Facebook as well. So even though Ryan said maybe some people would have a challenge even with Facebook, that's true, but most people would know how to use it. So if people know how to use Facebook, it's even easier than that. To be able to access the content and, and then follow along and engage with everybody else that's in the challenge as well.

Absolutely.

And Colin, this kind of speaks to what you were just saying. When it comes to creating your plan to implement some type of digital platform like this in your practice, what are some of the biggest stumbling blocks that you guys encountered when it came to building out your tech stack and figuring out How to do this? I know you mentioned that you all utilized ClickFunnels for a while. You utilized Facebook for a while. It sounds like there was a lot of kind of trial and error involved in how do we have this do what we want it to do? How do we make sure that it's mobile optimized? If you could just speak to that, I think that would be helpful just so practitioners can decide between the do-it-yourself path or utilizing a system like this that's. already ready to go.

Yeah, for sure. I mean, the, the one challenge that was on that list that's big is content development, right? So when you're trying to create your own content, that probably is one of the most time-consuming things. So even though there's out-of-the-box solutions for delivering where you, you could use Facebook, which is free, or you could use ClickFunnels or Kajabi, or there's tons of them, And you still need content. And so to, and as I said, most of the content that you would be delivering would probably be video. And then you have to consider the making the videos, recording the videos, having them be good quality, having editing done. And so I think that's a big challenge. And what's neat, I think about Fit 545. And again, although we developed it sort of for us internal and then realized how everybody could use it is that you have content that's out of the box, essentially. And although we're, we are in development now to adding a layer where you can upload your own content, I think that's important for people that want that level of customization. But Fit45 will actually allow you to get challenges started with the content that we've created and utilizing 1 or 2 or 3 of those wellness components, whether it be fitness, nutrition, or meditation. So I would say that that is the hardest thing is getting your content together. And then in line with that is keeping the content relevant. So if you are responsible for the content, then you are gonna wanna make sure that it's up to date essentially. So I have to keep it in mind that you would have to just continue to, it's not just a one-off thing. You would have to keep coming up with potentially new versions of whatever you created or different niches or different topics to, to continue to address.

Absolutely. And speaking to that, with the Fit 545 system, how do your subscribers, you know, the practitioners that utilize your system, how do they receive updates? Is it automatically part of when they start utilizing the system? That's something where they automatically get all of those updates over How do you guys address updating the content and keeping it relevant?

Yeah, absolutely. So they basically, all practitioners, we call them Fit45 partners, they all have access to the library of content that we provide. And so we are just constantly updating and adding new content. And what I find is gonna be a very cool update in the near future is that we're going to have a marketplace as well. So for those partners or practitioners that have amazing content that they want to be able to give other partners access to, they can earn a little bit of extra income or revenue from selling some of their content so that other practitioners could utilize it as well. And so the idea is that there's going to be over time thousands of things to pick from. And that's why when you saw on the tour, one of the first steps when creating a challenge is picking what your goals are for the challenge. And what that will do, it will then filter down to very specifically the content that you want to use for based on your goal, essentially. So they don't have to worry about updates at all, essentially, because that's on us. That's part of, that's part of what they get with Fit45.

Nice. Ryan, any type of partnerships in your area that have been very beneficial? I know you mentioned sometimes partnering with influencers. Have gyms or CrossFit-style training facilities been a big partner for you? What about like health food stores and nutritionists? What are some of those influencer types that were really great for you guys to target?

We, for us, it was one of our first sort of big influencers was a life coach. who had a massive audience in the local area, huge, huge following, and he ended up becoming a friend of ours. And yeah, that, that helped massively. So life coaches are good if they're, if they're putting out regular content onto their platforms, or whether it's Facebook, Instagram, and these types of things. Yeah, CrossFit gyms or similar style gyms in the, in Scotland. There's not as many CrossFit gyms as in the States, I know that for sure. But there's a lot of small gym owners sort of that have a following of a few, few thousand people so that they're good. Again, you can market to them because people can even do the workouts within the gym space. We're actually like, we've built content so that there's like very limited equipment needed, but it would be like a dumbbell or a kettlebell or bands so they could even carry those out within the gym space if they didn't feel comfortable in their own home, or they wanted to— or they didn't want to invest in the equipment themselves, they'd rather do it in a space. So, so yeah, gyms are a huge opportunity as well to, to run the, the programs within it. Anyone that's in the field of nutrition or, or the mind or fitness is going to be a potential person to make a connection with. But for us, just because it was the first The first person, it was, he was a life coach. So you just got to have a look in your local area, see who's got the most followers. We used Instagram just to sort of track down these people and just make a connection. You can offer them certain benefits or rewards. You can give them care in your office. There's all sorts of ways you can build a relationship with them. You can just go out and get a coffee with them, have some dinner, like all of these, just to tell them what you're offering and how it's going to benefit their communities as well.

When it comes to addressing every practitioner, regardless of those that maybe are in a gym setting or make it very apparent on all of their advertising that they encourage fitness, every practitioner is going to encounter those patients who are averse to fitness. They're averse to exercising. They may be hesitant about it. I know you mentioned that for you guys, like every single patient, this is part of their care. How do you have those tough conversations about this program with the patient that hasn't exercised in 40 years and doesn't like sweating?

Hmm. So it might not even be initially when they come in that you have, like, you plant the seed, and then you can wait and you let, you let yourself build trust. So if they're a new patient, you might just mention that you have it on the first visit, but then it's not till the end of their care like their recommendation that you revisit it. And yeah, you just sort of along the way, you're questioning them, you're sort of finding a bit more about them. For me, like, I have very personal sort of relationships with my patients, so having those conversations comes easy. But yeah, you've just, in a way, you've got to be brave and bold and just challenge them and find out if they are happy the way they are or whether they even see the problem. And then just slowly introducing certain concepts. Like for the fitness, for example, somebody could be way behind on what they need to be in terms of their fitness levels. So you just advise them to modify it and just even go through the motions for the workout so at least they're moving and you just build up from there. You don't say, oh, if you can't complete all of it, you're a failure. You say, well, just do a small bit, but do it consistently. Consistently over a period of time and just build up gradually. That way they're gonna, they're gonna stick around for longer. If you say this isn't a short-term fix, this is a long-term lifestyle change, and then they're more likely to commit to the challenges over a full year as opposed to just doing one, dropping off, and thinking they just weren't cut out for it. So yeah, it's being able to moderate it when you can so that They can go through it at their own pace as well.

How long does it usually take to get started with this? So let's say I'm watching this webinar. I really love what I hear. I'm like, man, I need this in my practice. What's the next step and how long does it usually take to get this implemented and up and running?

Well, the beauty, again, going back to what I mentioned before, the content's already done. So realistically, if you have, you want to get started, You would need members. And so the best place to get members would be probably your existing patients. And as Ryan mentioned, when getting started with a challenge or anything, I guess, where you're monitoring people over a course of time when you're delivering your content, starting with a smaller group is probably better. So we can recommend anywhere from 10 to 20 people in your first challenge. So you could pick 10 to 20 people from your patients and just simply upload their information into Fit45. You click a button, it will produce a landing page for them to sign up for a challenge. Well, first you create your challenge, which takes about 2 minutes, and then it'll automatically generate a marketing landing page for you. And so that's instant. And then you would just— we have an email template that you can use to send out to your patients and just include the link to the The marketing page and they will all just sign up for the challenge on their own. And then from there, you're engaging with the people as they go through the challenge. And realistically, if you wanted to do a great job, you would probably do a challenge yourself. Maybe start even before that and do a challenge internally with your team, just so you can get familiar with the content, just so that you know what you're saying when you're engaging with them. We also— provide templates for things to post on a daily basis, cuz there is a discussion feed and that's where you would engage with your, your patients within the platform. And so if you're thinking and struggling for something to say, don't worry, we've got you covered. We have our 15-day challenge. We have 15 templates of posts basically for every day.

Awesome. It sounds like you guys have kind of thought through a lot of different things there so that it's ready-made and kind of turnkey. Again, guys, if you are interested in learning more about Fit 545. Where's the best place for us to direct people to find out more about this program online, guys? Is there a website we should direct them to for those that are listening to the podcast?

Absolutely. The— our website has a lot of information on it. The first page is directed to members of the public, so that's Fit 545. If you typed Fit 545 into Google, that would be the first thing that comes up. And if you want more information to be in becoming a partner, Just click on become a partner link in the, in the top menu. And you can email yourself, put your email address in there and we'll email you a link, actual link to information on what's involved in being a partner.

Wonderful. And for those of you that are listening and can't see our screens right now, it's fit, F-I-T, the number 5, the number 40, F-0, and the number 5 dot com. Is that correct? Or are there—

There's dashes actually between the 5.

So, F-I-T, the number 5, a dash, then the number 40, a dash, the number 5, and that's .com?

Correct. Yep.

Okay, perfect. Wonderful. Well, thank you so much, guys. This has been very informative. Thank you so much, guys. Have a great day.

Thank you.

Thank you.

That's a wrap for today's episode. Be sure to tune in for episode 51, where we feature a new training focused on the business building aspects of practice. Our training is titled Branding Versus Marketing: Building Blocks for a Successful Practice with guest speaker Jordana McGonigle, my longtime friend and business partner. We'll be diving into the importance of brand development and how your brand can affect much more than just your marketing efforts. Including the vision for your practice and the type of patients you attract. You won't wanna miss it. Episode 51 drops in 2 weeks. You can subscribe to the Factor Podcast on Apple, Spotify, iHeartRadio, or the podcast app that works best for you. Give us a 5-star rating to help us grow the show. Every little bit helps. You can also subscribe to our Patreon channel for special discounts and member perks on Factor products, live trainings, and online course offerings. To learn more, visit the Patreon link in our show notes. You'll also always find a link to download the PDF presentation from the training featured in each episode, along with a link to view the full video webinar recording if you're more of a visual learner. And last but certainly not least, we invite you to join us for a live hands-on Factor training in a city near you. This year, we are excited to announce a return to international course dates. We'll be in London on May 13th and 14th, as well as in Melbourne and Adelaide, Australia, August 26th and 27th, and September 2nd and 3rd. To view our full course schedule and register to attend a live hands-on course, visit factoreducation.com. That's factoreducation.com. We'll see you next time. Hey guys, if you like what you heard today, I encourage you to visit our website at factor-store.com. That's spelled F-A-K-T-R hyphen store dot com to find out more information about all that we have to offer. We have a variety of online offerings as well as our hands-on Factor Rehab System course scheduled in cities around the globe. Be sure to also check out our event calendar and bookmark any of these upcoming live webinar dates coming up in the near future so you can join us live. And of course, the biggest compliment we can. receive is for you to help us spread the word to your friends, colleagues, and classmates. You'll find all the important links as well as info about our sponsors in the show notes, so be sure to check those out.