#96 - Top Lessons Learned from our Most Popular Webinars of 2024

Hi guys, welcome back to the Factor podcast for our first episode of 2025. At Factor, we explore innovative ideas and actionable strategies to elevate your healthcare practice. I'm Jessica Riddle, your host, and I'm so excited for today's special solo episode. As the year comes to a close, it's the perfect time to reflect on the lessons we've learned, the tools we've gained, and the strategies we've developed together over the past 12 months. As many of you know, every year we host incredible webinars, typically on a monthly basis, where we sit down with thought leaders in healthcare, functional medicine, sports performance, acupuncture, and so many other disciplines within the clinical healthcare space. So these are free webinars. They are completely open to anyone that wants to hop on and join us live, or you can watch the recorded replay. And then of course, we take those webinar recordings and produce this podcast. So many of these may not have been produced yet as podcast episodes, but will be coming down the pipeline soon. Today, I thought it would be cool to sit down and share the top 10 lessons from these webinars. Insights that can help you transform your practice, improve patient care, and set yourself up for long-term success. And if you're like me, at the dawn of a new year, you're always looking for ways to have a bit of that cutting edge in the new year to do things a little bit differently, a little bit better than the year before. We're not just talking about concepts here. Each lesson we'll discuss comes with actionable strategies you can implement right now. Plus, we'll tie it all together at the end with some big-picture insights on how these lessons can drive practice growth and patient outcomes for years to come. So let's jump right in. Okay, our first lesson comes from Dr. Robert Silverman, who is the developer and lead instructor for our Functional Nutrition Certification Program. He presented an eye-opening session on optimizing healthspan. And if you're not familiar with the term, healthspan is the years that we live free of chronic disease. It isn't just about living longer, it's about living better in the years that you have. Dr. Silverman introduced the idea of immune resilience as the cornerstone of a long, healthy life. See, think of the immune system as the master regulator. When it's strong and balanced, it impacts everything from energy levels, mental clarity, even our ability to recover from stress and injury. He also shared simple but effective nutrition strategies. Did you know that reducing your calorie intake by just 12% can significantly improve cellular health and slow aging? Combine this with taurine supplementation and intermittent fasting, And you have a powerful recipe for longevity. So here's some takeaways and things that you can implement right away. In your practice, consider adding immune health screenings, like testing for things like C-reactive protein levels, and build nutrition protocols around those results. Educate your patients on the connection between diet and longevity. Talk to them about the things that they're putting in their body and What we like to call the Core 4. And these, of course, are things like proper hydration, of course, avoiding things like gluten and dairy and sugar and excessively processed foods, as well as other things that sometimes get overlooked, like sleep and recovery. And of course, when we talk about recovery, that's not just your sleeping hours, but taking time to recover. In between intense training, especially for those of you that treat high-level athletes or weekend warriors. And then of course other things such as controlling stress, which as we know and as the research suggests, the more stress that you have and the more chronic stress that you're under on a regular basis, the more susceptible you are to chronic disease, autoimmune disorders, and the more inflammation you have in your body, which of course those of you that are healthcare practitioners that deal within the physical medicine space, you know how inflammation can wreak havoc on any type of healing or recovery that you're trying to do with your patients. So some things that you can do to educate your patients better on these connections between their diet, their healthspan, and just kind of their overall longevity would be to host workshops. Become a bit of an expert in your local area and really find those topics that resonate with you and resonate with your patients. I promise you that creating a digital course for your website, creating a podcast, even a quote unquote secret podcast that's only available to your patients and those that they share it with, can pay big dividends and can really help you connect with your patients in a way that sometimes it's a little bit more difficult to tackle challenging topics such as nutrition or lifestyle changes one-on-one. And I also suggest to tread lightly when it comes to a lot of these recommendations. For many people, they are very rigid in the things that they do on a regular basis— their habits, their lifestyle, their diet choices. So sometimes it's nice to start with just one thing, one thing at a time, so that it does become more of a healthy habit and less of something that they dread or that's too much of a shock to the system. And of course, in terms of growing your practice, any of these types of educational elements can be used on your social media. They can be used in your emails or your newsletters that you use to reactivate patients you may not have seen for a while, or to continue communicating with and providing value to your patients and your greater community. There are usually lots of opportunities to host workshops or speaking opportunities when it comes to topics that are very accessible and things that are of high interest to many people, and nutrition, longevity, healthspan, overall healthcare, and, and healthy aging. Next, let's talk about a lesson from Dr. Tom Teeter. And Dr. Teeter, you've heard a few times on our podcast here. He's hosted many webinars with us. He, of course, is the developer of the Rehab to Fitness content that we have on our online learning platform and our new Clinical Human Performance Practitioner program. So his first webinar this year that we'll be discussing was called Filling in the Gaps: Rehab to Performance. And this session was all about bridging the divide between traditional rehab and performance optimization. Dr. Teeter shared that care should not stop when a patient recovers from an injury or reaches what we call MMI, or maximum medical improvement. Instead, he feels like we really need to change the conversation, reframe ourselves as healthcare providers, As those that help patients move beyond rehab into functional training so that we can prevent those future injuries from happening and then help our patients not only just get back to baseline and back to not being in pain, but actually take them beyond that to maximizing their performance. And you probably hear the term a lot, both in our podcast, on our webinars, throughout content that we put out on social media. And of course, if you've ever— Attended any of our live courses, performance is a really important aspect of what we do and what we believe at Factor. So we are very much performance-driven when it comes to the type of care that we encourage our healthcare providers to provide their patients. This could be things that are incredibly valuable to your patients beyond, of course, just the pain and injury conversation. Many of you may have a patient come to you because they're dealing with pain. Maybe they're dealing with an injury, some type of dysfunction, stiffness, something just isn't right. And maybe that's what brings them to your doors initially. But we want to make sure that once that relationship has been established, not only are you there to guide them through recovering fully from that injury, dealing with that pain, addressing that root cause of what's going on, But you can also continue to be that partner that helps them maximize and optimize their performance in their daily life. And that doesn't just mean the athletes that you work with, or even the youth athletes you work with, the elite performers that you work with. This could even just be your everyday run-of-the-mill human being that wants to feel better. They wanna move better. They wanna be the best that they can be, whatever that looks like. That doesn't have to be running a marathon. That could be being able to chase your grandkids around the backyard. That could mean being able to bring in your groceries and not have pain when you're lifting things onto high shelves. So it's really about patient-centered care and then being able to assess that patient appropriately when they start in your practice, but then also along the way. Dr. Teeter recommends looking at things to assess their strength, their mobility, and biomechanics. So that, that can really reveal the root causes of some of the recurring issues that they may have had prior to coming into your office that were kind of those nagging things that just weren't getting better, or things that may continue to be conditions that bring them in time after time. Screenings into your practice would be things like functional movement screenings, different assessments that you can do. And obviously many of you already do these assessments when people come in. You may do these assessments with them in order to discharge them from the active portion or the acute portion of the care that you're providing. But then the conversation we had with Dr. Teeter was really talking about how these assessments allow you to design individualized plans that go beyond recovery and focus on long-term performance. So that's where a lot of our rehab to fitness and clinical human performance content picks up where rehab leaves off. So essentially, after they've completed rehab and are no longer in pain or dealing with dysfunction, you've gotten them back to where they were when they came in your office. The next step, and what we really talk about in these courses, is how to assess where they are at that point and then help them move beyond that to really become the best that they can be. It's really not just about avoiding pain or avoiding reinjury, but then it is about being that partner with your patient to educate them on why keep coming back, things that you can help them with from a fitness standpoint, from a strength standpoint, maybe even it goes back to things like the Core 4, stress management, mobility, breathing, biomechanics, and really kind of helping them figure out how to move better in the world around them. And then helping them to achieve their full potential. So it was a fascinating conversation. I'm very excited to be releasing that podcast a little bit later this year. Next, of course, we had some interesting conversations with a second webinar we had with Dr. Teeter throughout the year, where we talked a little bit about how we can shift strategies for how we approach sports chiropractic, sports medicine, sports care. His key message was that we really need to reframe our mindset. And when I say our, obviously I myself am not a healthcare provider. So really I'm speaking on behalf of Dr. Teeter and the instructors that we have here in our larger network. But he says we really need to reframe our mindset from reactive care to proactive performance. Again, there's that word performance, right? So Dr. Teeter emphasized in this discussion that sports chiropractic, sports medicine, athletic care, it isn't really just only for elite athletes. And Nike does a brilliant job with this in their marketing. If you've ever been into a Nike store, you may have seen a giant poster on the wall or a giant mural on the wall that says, everybody is an athlete. They've never really been one that is very talented when it comes to some of the more technical aspects of sports and athletics, but that doesn't mean that they are not someone who wants to be treated like an athlete. When we look at these ads with Nike, when we look at these ads for athletes and we see people moving and we see people performing at this peak state, There's often this envious aura around them that they are someone who is dynamic, they're forward-moving, they're someone who is primed and ready to be their best every day. And I can't imagine that there's anyone out there that doesn't want some aspect of that in their own lives. Whether you have two left feet and can't throw a ball to save your life, that doesn't mean that you can't be an athlete. In whatever recreational sports, whatever recreational fitness that you choose to partake in. And it really is something that we spoke about in this webinar that Dr. Teeter really emphasized is that everyday patients, your everyday patient, whether it's your pediatric patient, whether it's your postpartum patient, whether it's your geriatric patient, everyday patients, whether they're weekend warriors, active parents, people that are at the sunset of their life where they're really just trying to move well with less pain that can benefit from a performance-based approach. This isn't something that needs to be pigeonholed or needs to be really kind of put in a box on a shelf and told that it's only for elite-level athletes. By offering services like strength and conditioning consultations, fitness programming, you can attract a broader audience and deliver more comprehensive care. And that is not just for providers that want to be considered sports practitioners. That's really for anyone, regardless of who your patient base is. They could absolutely benefit from strength training. They can absolutely benefit from mobility work. They can absolutely benefit from a lot of these performance-driven approaches to care. And I think more and more based upon what we're seeing now in popular culture, based upon the shifts that we're seeing in healthcare where more patients are being proactive about taking care of themselves, living longer, you have podcasts everywhere where anyone can listen in and learn more about their health and even dive into some really deep conversations with some great minds to learn more about their bodies and learn more about how all of this works and how to optimize it better. I think we're going to see more of a demand from patients on the whole, and we already are seeing this in practices now where patients are a lot more educated, patients are a lot more willing to advocate for themselves and their healthcare. And if you can position your practice to appeal to athletes and non-athletes alike, By using terms in your marketing such as performance, by talking about how you as a healthcare provider, you as a team of providers in your office, are there to act as that guide, to act as that partner in your patient's long-term health, in helping them achieve their goals, in maybe helping them discover what their goals are and what they could be, I think that can be really powerful and impactful. Maybe that means that you reach out to different partners within your community, such as nutrition centers or even local gyms, different fitness facilities, yoga studios, Pilates studios, offering workshops on performance optimization, reaching out to local sports teams, a local Little League organizations or even some youth athletic groups to talk to their coaches, to talk to their parents a little bit more about the things that you offer in your practice, but then how you can help with, with their children, with the athletes, help them move better, perform better, and feel their best. Because at the end of the day, again, your goal is to show patients that you're invested in helping them move, perform, And really expand their healthspan by having less pain and and really having the best quality of life that they can. So two really impactful webinars. We're excited to produce those later this year as podcasts, and of course any of these you can always view the recorded replays for. Next up, we had Dr. Chris Totes, who is one of my absolute. One of my favorite instructors here with our organization, Dr. Chris Totes, brought us an inspiring webinar on Traditional Chinese Medicine for Pediatrics. Now, a lot of times when we talk about TCM or Traditional Chinese Medicine, we talk about acupuncture, needling therapies, oriental medicine. We don't hear a lot about how this can be effective for our young patients, for pediatrics. But there is a ton of benefit in utilizing holistic methods with pediatric patients, and Dr. Totes talked about a lot of this in this interesting webinar. So one of our key takeaways here, and something that was kind of an aha moment for me listening to this webinar as a parent of four children myself, is that oftentimes, and I know I've. been guilty of doing this myself. As adults, we tend to look at children as if they're smaller versions of adults, right? Sometimes, especially for those of us that have children who are in the younger, soon-to-be tween years— my son is 11, he's as tall as I am now, he's an incredible athlete, he's very strong, he's very fast. And sometimes it's really easy to forget that he's only 11, that even though he is my size physically, he's not just an adult-sized person. He's not just a mini adult. He actually is still a child, and that children have unique needs. Their systems require unique care. So Dr. Totes went over some interesting gentle, non-invasive techniques that can be used to address common pediatric issues. These are techniques like acupressure, which is something that is not necessarily involving, of course, invasive things like needles, which sometimes can be a little bit intimidating for our tiniest patients. These can help things such as colic and sleep disturbances, And she also did a big deep dive on some of the reasons why children tend to be picky eaters at certain stages of their development. And then some tactical strategies that you can use, whether you're a parent dealing with a child at home that has an ever-changing palate, or if you are a healthcare provider that treats pediatric patients and you have parents coming in that are just at their wit's end. She also really highlighted the importance of empowering families through education and how, as that pediatric healthcare provider, one of the most impactful roles that you can have with your patients and with, of course, their parents and the family unit is really helping to guide them through some of these challenging but common issues, especially if you're dealing with parents who are first-time parents and are still kind of navigating new experiences and sometimes new stumbling blocks along the way as their children are going through their development. A few things that she mentioned you can implement is you can consider adding traditional Chinese medicine-inspired approaches to pediatric care. If you already treat kids, you could think about hosting workshops for parents to teach them simple techniques they can use at home. Education is key. As that healthcare provider, one of the best ways that you can really build your credibility, especially those of you that are brand new in practice, that you really are still kind of building your patient base. One of the quickest ways to build trust and to establish yourself as the expert for whatever your niche is and whatever that specific patient population is that you want to work with, or whatever that expertise is that you want to share. Is to do just that, share your expertise. Get out in your community, look for ways that you can interact with the groups that you want to get in front of and share what makes you unique. Share your unique knowledge and the ways that your practice, your offerings can really help benefit that patient base. Especially when it comes to pediatric care, you have the tiniest patients. There's a lot of responsibility that comes with working with these tiny people. That don't always know how to express when they're in pain or when they're struggling or when something's just not right physically for them. So it really is important that you develop a great relationship with the family. It really is important that you build that trust with them so that they know that if you make recommendations, that you really have their child's best interest at heart, and that it comes from a place of education and evidence. So it was a really beautiful webinar. We learned a lot again about picky eating. About some of the common issues that oftentimes parents are experiencing with children at different stages of their development, and then how some simple techniques can be implemented from traditional Chinese medicine. Even if you have never taken an oriental medicine certification course, if you've never completed any training in acupuncture, There are some interesting things that you can start implementing right away that can really make a huge difference for your pediatric patients. Next, we had Dr. Andrea D'Amato on our webinar, and she is another of our acupuncture instructors, absolutely a brilliant mind, and she introduced us to the transformative power of Five Element Acupuncture. And one of the biggest messages that we took away from her training was that personalized care really is the future of healthcare. And obviously we've seen more and more of this since we have seen an explosion, more private companies offering ways for patients to get their own blood work done. We've seen this in the last decade with more and more patients having Their 23andMe or their ancestry.com, kind of going through and doing their DNA sequencing and really deep diving into some of the biomarkers that might be something that gives them pause or even some genetic factors that might be impacting their susceptibility to specific diseases. What was really cool about this specific training was that Dr. D'Amato did a great job of kind of blending the very ancient knowledge that comes from Five Element Acupuncture with the future of healthcare, of course, which goes into more of that personalized care. So she discussed the way that Five Element really looks at identifying a patient's dominant element. And she even broke down some simple ways that you, in those patient visit encounters, even from that first patient visit with your patient when they come in their first time for their exam, where you can really learn to identify their dominant element. So within Five Element Acupuncture, it is exactly as it says. There's 5 different elements that can be a patient's dominant element, or— and it kind of has to do with both physical and emotional imbalances. So the 5 elements are wood, fire, Earth, metal, or water. And she said, based upon learning more about which one of these or which blend of these elements are dominant in your patients, you can create more tailored treatments that address both the physical and emotional imbalances within their overall condition and what's going on with them. Acupuncture, of course, Is a fantastic complement to traditional care, particularly for chronic pain or stress. I had an incredible conversation not too long ago with advanced nurse practitioner. He deals with pain management. He was talking to me about this need they have right now within the greater medical community for more access to holistic care. They really need more non-pharmacological and non-surgical. Treatment options for patients, especially practitioners dealing within the geriatric space, chronic pain, and stress. It is a great tool that can be utilized in a lot of ways to make that adding to your treatment toolkit, for example. And something that we always emphasize with Factor, that we wanna make sure that we're giving you as many things stacked in your treatment toolkit. So that you have as many items at your disposal for each individual patient. Every patient's different, regardless if they have the same diagnosis or not, they may respond completely differently to treatments. You wanna make sure that you have a full deck so that you can utilize all of the best opportunities to give them incredible care. If acupuncture isn't already part of your practice, I highly suggest that you explore it as an offering. We do have a 100-hour acupuncture course available now and actually enrolling currently. We are also in the process of launching a number of different advanced acupuncture courses. So these are small courses that can be anywhere from 1 to 2 hours to full tracks that complete an additional 100, and then of course an additional 100 hours of content for the full 300 hours. And then of course, that is open to other allied healthcare professionals that can do acupuncture as part of their scope of practice, if it's indicated, of course, for each patient. Again, this was a fascinating look in this webinar at the way that you can really learn more about your patient as a 3-dimensional, 4-dimensional human being, more so than just kind of going through the rote process of conditions and symptoms in your head, coming up with your differential, giving them a diagnosis, and then putting them into a treatment plan. This really takes into consideration who they are as an individual, how their core nature is, and then how you can treat them differently based upon that. And of course, can really kind of complement what you do with them to get them incredible outcomes. Another thing here to make note of is that if you use acupuncture in your practice, think about ways that you can better educate your patients on its benefits. I know that anything involving needles for some people is a hard stop. No, do not touch me with a needle. Some people are just very, very scared, very skittish when it comes to that. And more often than not, people don't even understand what it is, how sticking needles in you can work. How that makes sense. So if you are doing needling in practice, whether again it's acupuncture or dry needling, it really benefits you to have a great way to explain what you're doing, to educate your patients and to educate potential patients on this service that you provide and how this specific treatment can help for a number of different treatments. And of course, be very careful about your marketing. You want to make sure that everything that you're doing is, of course, within scope of practice. So certainly steer clear of making claims about treating specific things. Of course, if that's not within your scope of practice, just a bit of an aside there and a bit of a disclaimer. And then of course, I really truly feel that acupuncture, dry needling can be one of the most impactful tools. That you do have in your clinical tool belt within the physical medicine space and functional health space. So demystifying these treatments, kind of peeling back the curtain a little bit and helping your patients better understand what they are, how they work, and how it can be beneficial for them can really pay dividends if you're willing to take the time. to create that educational content, to make those explanations. And of course, it lowers that barrier to entry. It helps them better understand what's happening, which sometimes takes away the fear of the needle or the knee-jerk reaction to not wanting to have that. Finally, we had our great friend Dr. Ty Pence on for a webinar About optimizing manual therapy and how to make sure that as a manual therapist, you're doing what you can do to take care of your own body, that you're using proper body mechanics for the treatment that you provide. Because of course, those of you that are manual therapists, your body is the most important tool that you use on a daily basis when it comes to treating your patients. Many of you want to work for. decades, you want to make sure that you are healthy and able to use your 2 hands and all of the wonderful physical treatments that you can provide as a hands-on provider. So Dr. Pence really reminded us and talked to us about the fact that provider health is just as important as patient care, because you may have heard the phrase before, you can't pour from an empty cup. If you have poor body mechanics during your manual therapy treatments, and if you're doing these things day in and day out improperly, you can of course cause injury to yourself, which will lead to burnout and chronic pain for you as a healthcare provider. Some of the more tactical things that were discussed on this webinar were simple changes you can make even within your exam room, even when it comes to The placement of your table, where you put your feet, where you leverage your treatment from, how you're using your own body and your own stature depending upon the type of patient that you're treating and what type of adjustment or what type of manipulation you are going after or. Essentially performing with that patient. So some of the things that he recommended, some of the strategies that he recommended to avoid burnout and to avoid developing these chronic injuries, or of course repetitive stress injuries, include performing regular self-assessments to identify and correct bad habits. He also talked about training your team on ergonomic techniques to ensure everyone is practicing safely and efficiently. Because after all, taking care of yourself means that you continue taking care of your patients for years to come. And of course, these are all things that logically, you know, obviously as a provider, you're an expert at things like proper body biomechanics. You're an expert at things like posture. You understand the benefit of having correct ergonomic posture. Ergonomics, whether it's your office chair or the way that you sit at your desk or the way that you treat your patients. But sometimes it takes someone reminding you of that, someone pointing that out, and somebody saying, hey, this is something you need to pay attention to before you really start to prioritize that. And unfortunately for a lot of providers, especially young providers, you're so excited to get started that you don't take the time to set up your space appropriately. You don't take the time to identify and correct bad habits early on, and then they really don't become a problem until you start experiencing pain, until you start experiencing some of the issues that come from those. So Dr. Tai went over some really great, quick, and easy strategies that you can use to adjust how you do things a bit to make sure that you do have the ability to continue to provide manual care for years to come. So, what do these lessons mean for you, your patients, and of course, your practice? We're going to break it down right after this break.

If earning a certification is on your CE plan this year, then you're in luck. Southeast Professional Education Group just launched 3 new certifications on our online learning platform. You can complete your certification in functional nutrition, chiropractic acupuncture, or clinical human performance with immediate access to get started learning right away. To learn more and get started, click the new certifications link in our show notes or visit online.sports-seminars.com today. Oh, and one more thing. If you have no idea what a CE plan is or why you should If you don't already have one, don't stress, we've got you covered. Simply check out episodes 26 and 27 where Dr. Tom Teeter explains what the rehab continuum is and lays out a plan for developing and expanding a strong clinical skill set through CE courses. Now, back to the show.

Okay, so we've went over some really great lessons that we learned in the last year. I've teased a few of the different webinars that of course are going to be produced as podcasts coming up soon this year. So what do these lessons mean for you, your patients, and your practice? Let's break it all down real quick. So first, these strategies are all about patient care and about really having patient-centered care where you provide the absolute best you can, putting your best foot forward. So when you integrate personalized, proactive, and holistic approaches, you're not just treating symptoms, you're literally transforming the lives of the patients that you treat. So I really want you to shift your focus from looking at yourself as a technician, someone that comes in and treats ABC with these specific techniques or these specific treatments. I want you to think of yourself as that long-term partner in their care. I really want you to shift that conversation from trying to treat the symptoms, trying to treat the condition, to trying to help the patient. Understanding who they are as a person, really making sure that early on you identify with them. And I say that with them because sometimes patients don't even know yet what their goal is beyond their pain, right? They may have been dealing with it for so long that really they can't think about long-term goals. They can't think about anything better for themselves or beyond what they're currently dealing with. So the first things first is they just want to get out of pain. And then beyond that, they can think about their big long-term goals. So I really want you to start shifting that conversation with your patients to help them identify some goals beyond their pain. Help them identify what their next steps are after we resolve the current matter at hand, we resolve the current issue. Mr. and Mrs. Smith, After we've resolved what's going on today, I really want you to start thinking about your next goal because let's take it further. Let's really make sure that you're feeling as great as you possibly can for as long as you can. Second, of course, all of these lessons were about ways that you can grow your practice moving forward this year, things that you can implement, some tactical strategies and ways that you can offer unique services such as performance-based care. Maybe incorporate some fitness and strength training more into what you do. Of course, there's yoga, there's breathwork, there's mindfulness, there's mobility training, there's so many different things. But really looking at how you can offer unique services that set you apart in a crowded market. You don't want to be just another provider in your area. You want to be the go-to expert for innovative care. You want to be the go-to expert that offers something that is a perfect fit for your ideal audience. So of course, you want to identify first, of course, who that is. And then you want to really put together a plan to become the type of provider that would be sought out by that audience. You want to be that go-to expert for them. So you really have to kind of reverse engineer it and think back about what you need to offer in your practice, what specialty you need to have, what additional education, certifications, or credentials that you need to have. In order to provide what that specific patient subset or that specific customer avatar, so to speak, wants in a healthcare provider. And then finally, we talked a lot about things that will equip you with the tools needed and the strategies needed for long-term sustainability in your practice. Ty Pence was speaking about when it comes to really taking care of your own health and making sure that physically you're in the best shape possible to continue performing and to continue treating and caring for your patients for years to come. Next, of course, investing in your skills through education is a top priority for us at Factor. It's something that we really believe strongly in. So If you're one of those people who has not gotten CE outside of your state association conference, maybe your college homecoming, in decades, my challenge for you in 2025 is to move outside of your comfort zone a bit. Seek out courses not based upon checking a box that says, yep, I earned my CE for the year, I can renew my license. But seek out courses that actually challenge you and help you grow into a better provider. Seek out courses that teach you new skills that really help you provide a higher level of care to your patients than you could have previously. Now, I understand that many think of CE or CPD as a necessary evil. But by having the requirement to get those continuing education hours, either on an annual, biannual, sometimes a triannual basis, there really is no escaping it. It is necessary, but it doesn't have to be a necessary evil. I really want to challenge you in 2025 to put together your CE plan to make sure that those specific Courses that you need to take are going to help you get to the next level and help you become the healthcare provider that you always wanted to be, help you become the expertise in your community, whether that's having a specific specialty, identifying a diplomate, a degree program, or a larger certification that will help you get there, or even if that just means stacking up a number of different courses for your Typical CE plan to renew your hours that actually are ones that you want to learn from and that you will pay attention to, as opposed to those that you're just trying to check a box and just get it done because it's, it's the painful thing you have to get through, right? So the big picture here is very clear. Every lesson we've covered today centers on A bit of transformation. So transforming how you care for your patients, transforming your role as a provider, and even transforming your practice into a thriving, sustainable business. All 3 of these things go hand in hand. You really can't have one succeed well without it pulling along the others. At the same time, you can't have one of those fail miserably without it also dragging down the others. So you want to make sure that you're doing what you can to provide the best care every day, that you're really continuing to progress your education, continuing to stay up with the research, and continuing to strive to be better for your patients. They deserve that because they're looking to you for answers. They're looking for you to be the expert. So it really is important for you to continue to Do what you can to sharpen and hone your skills to bring them the best every day. Beyond that, of course, is your role as a provider and in really being their partner in their long-term health, helping them make sure that they're doing all of the right things, helping make sure that they understand the things that they can do on a daily basis, the choices that they can make In order to live longer and better. Obviously, none of us control how many days we have on this earth, but we can do is make sure that we're doing everything we can to feel great as long as possible in the years that we have been given. And then of course, I've always been a big believer in that if you do the right things for the right reasons, then great things come from that. And that's really the, the kind of beginning seedlings of explosive growth in your business is just making sure that you keep your eye on the prize, that you keep your standards high, and that you're doing the work in the right way for the right reasons. And the right people then will come to you. So with that being said, that wraps up our journey through 2024's top lessons from our Factor webinars. Each of these insights hopefully offered a roadmap for elevating your practice and creating lasting change for you, for your patients, and your community. We have another webinar coming up, our first one of 2025, on Tuesday, January 21st at 1:00 PM Eastern. So our great friends, Dr. Tim Bertelsmann and Brandon Steele, the co-founders of ChiroOp.com, are going to be coming on and doing a special episode where we're going to look at practical research from the past year. So they're going to be giving us really important highlights and insight and information into what the evidence says in terms of where patient care is going, in terms of ways that you can develop some practical treatment skills to really elevate your care in 2025 and take it to the next level. So likewise, if you enjoyed today's episode, please subscribe, leave a review, and share it with your network. That's faktrpodcast.com. You can even chat with our AI features on each individual podcast episode, and you can leave us a voice message and let us know your thoughts. So you can use that to submit questions you may have for one of our upcoming speakers or one of our webinars, or you can just leave that message there to give us some feedback. I personally listen to every single one of those. I read all of the comments, suggestions, and emails that come through, the messages that we receive on social media, and we really are so grateful for all of you around the globe that tune in to listen to our podcast as it's released every other Friday. So next time around, we will be breaking from this format and we'll be kicking off another 2-part series. In 2025. So stay tuned for more details on that. We'll see you next time. Hey guys, if you like what you heard today, I encourage you to visit our website at factor-store.com. That's spelled F-A-K-T-R-store.com to find out more information about all that we have to offer. We have a variety of online offerings as well as our hands-on Factor Rehab System course scheduled in cities around the globe. Be sure to also check out our event calendar and bookmark any of these upcoming live webinar dates coming up in the near future so you can join us live. And of course, the biggest compliment we can receive is for you to help us spread the word to your friends, colleagues, and classmates. You'll find all the important links as well as info about our sponsors in the show notes, so be sure to check those out.