Preview - Welcome to The FAKTR Podcast

Hi there, and welcome to the first ever Factor podcast. I'm your host, Jessica Riddle with Southeast Sports Seminars and Factor, and we're so excited to finally be launching this concept as it's an idea that we've had for quite a while. Now, many of you may know us for our education offerings and products that serve the healthcare industry, specifically our soft tissue instruments and rehab supplies. And throughout the last decade, Factor has really been dedicated to supporting practitioners and students that we serve through really great cutting-edge content. This podcast and the webinar series that serves as the foundation for its content was launched during the pandemic in the spring of 2020. On March 15th, 2020, we received notification that schools in many states were shutting down and the COVID-19 virus became a very real and scary thing. We realized overnight that live events weren't going to happen for a while, specifically hands-on courses, which are our cornerstone offerings. We sat down as a leadership team and tried to brainstorm ways that we could continue serving our practitioners and students around the globe while practices were having to close their doors, college campuses were going fully online, and all of us tried to navigate this new reality that we found ourselves in. After a great deal of discussion, we decided to begin releasing free webinars and trainings that were just an hour's worth of content. Featuring different thought leaders and experts to give presentations focused on various aspects of patient care, from treatment approaches and research aimed at really providing our audience with content to provide improved patient outcomes and make practitioners think. At the end of the day, we were all kind of in the same place in terms of the fear that comes along with business ownership. And of course, the financial strain involved with having to shut down. So our top priority was to be able to offer something of great value, absolutely free, at no cost to our audience. We started with this first webinar, which serves as the content for our first 2 podcast episodes, with Dr. Todd Riddle. He's our Director of Global Education for Southeast Sports Seminars, and he's also at the forefront of developing content and curriculum for our FACTOR courses, both the online and the live content. We decided to launch this first webinar in a 1-hour format focused on what is at the core of all of our Factor course offerings: systems. Now, I know a lot of people have strong opinions when they hear the word system in relation to patient care. Sometimes thoughts go to cookie-cutter techniques or one-size-fits-all treatment plans, but that's not at all what we are speaking about when we use the term systems with Factor. When we speak about systems, We mean something that is reproducible and something that guides your patient care regardless who is sitting in front of you in your office. Now, that doesn't mean that everyone receives the same treatment or even the same goals and outcomes, because at the end of the day, all of our patients are very different in what they may present with, and the exact same condition in 2 patients may look very different. What a system does is equip you with a level of certainty or a standard operating procedure to know how to assess that patient, and then of course, a blueprint to know how to proceed with treatment based upon your findings. This may involve a variety of different tools, techniques, exercises, equipment, et cetera. And with a system, you always have something to guide your clinical decision-making instead of playing a game of pin the tail on the donkey, trying to discover what works for your patient and hoping that they get some type of results before they decide to go somewhere else. In this first episode, Dr. Riddle focuses on the why behind developing systems. And the ways that having a system can impact your practice and your patient care in a very positive way. In part 2, Dr. Riddle will talk more about how he uses systems in his practice and some best practices for implementing these with your patients. At the conclusion of part 2, we open up the floor to a live Q&A segment. So you'll hear me asking questions of Dr. Riddle that were being asked live during the webinar by the webinar attendees. During every podcast, please also keep in mind that you have the option of asking those questions to our instructors as well. Simply visit the show notes, click on the Ask a Question link, and fill out the form to submit your questions so that our instructors can address those in one of our Q&A follow-up episodes. We also have a link to the webinar recording if you're more of a visual learner, as well as a PDF copy of the course notes in the show notes segment as well. So be sure to check those out with each episode. With all of that being said, welcome to episode 1 of our Factor podcast. Let's go learn something.