Jim Johnson argues that businesses need documented playbooks so a seventh grader can execute tasks the same way every time. Two expansion paths: add services in one market or replicate the system in new locations. Build the front-end first, not the back-end.
Ideally, what you're trying to get to here is that you could take a seventh grader, bring them in, and they could watch the videos and do the instructional part of it and actually do the task. You could bring somebody in that just doesn't know anything about anything, and they could do it. But so many people want to build that way back here, and that's why they don't do it. That's why it doesn't get done. That's why it holds them back. That's why they live in that chaos forever and ever. Our job is to help you get out of that chaos. And this is where we get to replicate. We're going to expand. And there's two different ways to expand. I can expand inside of my market. I do a trade like, say, roofing, and now I want to do fencing. Well, I can go take all of the processes and everything I've built and just repeat them and go, okay, now we do fencing. Now if you did a car wash, you couldn't repeat those things. So you want to be somewhat aligned with the niche that you have, or you're going to open a whole new location. You're just going to take all these systems and processes you have and go put it in that new location. Think about how easy it is to expand your operation whenever you have everything already done. So the actions that you're focusing on right there is what are called playbooks. So I've built out these playbooks that I could hand to somebody that says, this is how you do your job. It's not training on the whole thing. It's how you do your specific one. And it also is everything else that we do. It has all of the processes in it. So playbooks for everything. So that is so repeatable. It's like making a McDonald's hamburger every single time. Just drop it in.
