Short excerpt from a YouTube video (single-speaker monologue) in which the speaker argues that successful businesses — specifically roofing contractors — should not compete by being the cheapest option but by emphasizing value; the tone is motivational and consultative.
That's kind of what we're about, right? We're, you know, I think anybody who really loves sales and wants to take to the next level, we love it when we get to say, and we believe it, that we're not the cheapest option. Right? No one wants to run a business where your value prop is the cheapest possible thing, right? Like, that's not what anybody is about. That's not how you're running your business. That's not how most great roofing contractors are run.
