A short coaching-style monologue advising business owners to stop undermining company processes by ignoring technology. The speaker argues owners often break workflows by using paper or bypassing CRM systems, recommends appointing an internal ‘tech champion’ who enjoys CRM/configuration work, and urges fully leveraging existing software rather than impulsively switching platforms.
A really great point. So if you're out here and you're a business owner and you're listening to this and you guys can back me up on this, the number one culprit of breaking all of your processes and not using any of the technology that the company has is the owner, Right? The owner makes everybody else build all these processes and put all this stuff in place and all these CRMs and everything. And what does the owner do? Rolls right in and smashes all that by still using paper, this file. And he rolls in and he goes into the admin, he goes, bam. He goes, okay, you guys need to build that. Stop it. You should know how to use it better than anybody else, right? Unless you've gotten to the point where you don't have to use it and you don't have to be there. Great. If you know how to use technology, but setting it up isn't your gig. Find somebody in your company who loves that stuff. Make them your tech champion. They're like, oh, I love digging into CRM. So I love generating reports. I love finding data. I love learning how hail maps work. I find that person and utilize them. You probably have somebody in your business, business is good at it and would be interested in doing it. So that's. Yeah. And use your software. I get a lot of people, man, I've been thinking about switching from this thing to that thing. Like, what is it you're looking for? Well, I want it. I want a software that will do this. I can almost guarantee you the one you have does. Like, go talk to them before you go. God, switching CRMs, I mean, I'd rather bite down on a cactus.
