A short coaching video (January) where Coach Thibodeau interviews Matt Grassmyer from Hail Trace about preparing for storm season. Grassmyer outlines a three-step process: use software to track existing/former clients, use weather-monitoring software (e.g., Hail Trace), and rapidly export contacts to contact warm leads immediately after a storm to capitalize on restoration opportunities.
Hey, everybody. Coach Thibodeau with contractor coach Pro here. And I have my man Matt Grassmeyer from Hail Trace, bringing us a little celebrity coaching moment. What do you have for us, Matt?
Well, I don't know about celebrity, but it's January. We're going into storm season. So one of the things that we like to talk about is being prepared for storm season, having a process put into place so that when a storm happens, you're not scrambling, and then you don't do anything with that storm until, you know, three days later. So if you've got a good process, you can jump on that storm as soon as it happens. You can go. We call it preparing to react. Because a lot of our industry, if you're doing storm restoration, is a reaction to an event, right? So if you've got a good process in place, you can jump on a storm and be ready to go. So the way you do that is having a software. One, having a software that lets you track your existing clients. So if you're not doing that, you need to get a software that tracks your existing clients or your former clients that you've done business with before. The second thing is knowing how to use a good weather software. Hail Trace is one of those softwares that allows you to do that. And then third is having the ability to get those contacts or clients quickly out of that software. So storm happens, you find the storm, you get your contacts out, you start getting in touch with those people and say, hey, I did such a great job on your roof last time. Why don't you let us take care of it again? Makes it a lot easier. You've got a book of warm leads ready to go. But if you don't have a process in place, some companies, it's like three days before the. They start reaching out to their book of business, right? And that just doesn't work. So three simple steps to help you take advantage of a storm.