Short excerpt from Jim Johnson (video) explaining a simple equation for brand/reputation: Brand (or reputation) = Results × Reach. He urges listeners to view their brand from the consumer’s perspective and notes that excellent results mean little without sufficient reach.
This equation that is about your brand and you can use another word to just insert into that word brand as reputation. It's what everybody else out there believes you are. They believe that you are this, they perceive this to be who you are. Go put your feet in the shoes of the consumer out there and who do they actually think you are? Your results times your reach equals your brand or your reputation. And so your results could be great and amazing. You could be that five star high character contractor. And if you are and people don't know about you, we can help you.
