Transcript excerpt from a video discussion on creating engaging content for construction business audiences. Speakers emphasize targeting both women and men by telling the story of the person receiving the service/work, using graphics, photos, videos, and testimonial/selfie-mode videos showing the team and client together.
Well, guys, we got about 15 minutes left of this. So what Chuck and I want to do, we want to open it up for you guys to ask us any questions. We definitely want to make sure that we take time to answer specific questions that you guys have instead of just talking about what we want to talk about for an hour. Tommy, I've got a question for you. So if we're posting content and we're looking at, we want to make sure that we target the women and the men because we don't know who's coming at us. So what kind of content should we be looking for? Tell the story of the person that you're doing the work for. When you can do that through graphics, you can do it through photos, you can do it through videos. You can take this out and do a testimonial video in selfie mode with these folks where you all are standing side by side with one another.
