Short transcript from a YouTube video explaining that key performance indicators (KPIs) should be treated as percentages that act like dials you can adjust. The speakers say that activities which move those dials are 'lead measures' and by influencing them you change lagging results (e.g., close rate, cost).
Because your percentages are like dials. You can dial up your close rate, you can dial up your NSLI or your cost early issue and you can affect those numbers. So those key performance indicators should be your percentages. That's what those are the things that you can affect beside your business.
So the activities that are impacting and changing those dials, those are your lead measures, right? If you are turning those, then they actually will produce that or produce that lag result that you're looking for.
