Podcast-style discussion about using Facebook/advertising lookalike audiences for roofing companies expanding into new geographic markets. Speaker gives a concrete example of taking a lookalike audience from Raleigh, NC and applying it in Wilmington when opening a new office, and recommends qualifying leads by filtering for financing eligibility (e.g., credit score ≥ 620).
Like. So let's say one of the situations where I would say it would work is when we were helping a company go from, like, the Raleigh metro area in North Carolina down to Wilmington. We were trying to find an audience quickly that looked very similar to that one because we were moving into a new area. So what we did was, is we took the lookalike audience from Raleigh and then applied it down in Wilmington because we were opening up a new office. So that would. I would say that would be a great, great way to utilize that as a roofing company is somewhere along those lines, but. But yes. Just using geography. Yeah, that's a great way to do it. And when you're doing that, make sure, like, if it's for financing stuff, maybe I would start off by saying, you know, do you have a credit score of at least 620? Let's just go ahead and rule out the people who can't get it from the very beginning, you know, let's make sure we're getting the leads that we actually want to get here.
