Transcript excerpt from a YouTube podcast-style conversation (Nov 10, 2023) where Jim Johnson and another speaker discuss techniques for presenting prices to homeowners. The speakers emphasize making the price presentation very simple and positioning multiple price options (high, low, and a middle option) so homeowners can easily choose.
How is that different from the rest of the presentation? Is there like multiple presentations inside of one big presentation? Like, how does that look for you?
So how you present the price to the homeowner? And when you present a price to a homeowner, if you do it right, that. And you and I have said this many, many times, if you make it easy enough, they'll buy anything. And it's all inside of that, how you present the price to the homeowner.
And so that's just one piece of the presentation. And now it's down to the. Mr. Jones, there's definitely some wrong ones out there, but there's two or three out there that are pretty solid on just how simple can we make this for the homeowner, and then positioning that homeowner to this understanding of, hey, there's a price way up here and there's a price way down here, and there's this one right here that's a little closer to that. But however.
We'Re also trying to price condition here or price anchor. The way to think about this is I'm only presenting one price. However, I am presenting three. The other two are supportive price increase.
