Jim Johnson opens by framing new contractors as being in a startup/rookie phase—often having begun unintentionally (e.g., an installer or salesperson taking a side project that grew via referrals). He references a free platform offering called the "Million Doll" that purports to provide step-by-step guidance to break into higher revenue tiers, specifically the $500,000 to $1,000,000 annual revenue range, depending on project sizes.
Where you are as a contractor is you're kind of in startup phase. You're a rookie. You're thinking like, hey, this is something I want to do. And it may have actually been done as an accident almost. You were maybe working for somebody else as either an installer or a salesperson, and then somebody on the side kind of said, hey, can you do my project? And you're like, hey, that worked out good. They got a referral, and now this thing just kind of turned into a business. It's why we have this whole thing called the Million Doll on our platform. That's free. It doesn't cost you anything. Just hop in, go check it out, and it will give you, literally, in order, the things that you need to do to start breaking into this. 500,000 to a million dollar revenue mark, depending on the size of the project that you sell.
