This YouTube presentation by Jim Johnson explains practical, in-person techniques to get more Google reviews and customer referrals. The speaker demonstrates exact wording and role-play (e.g., grabbing the customer’s phone, searching the company, asking for a brief written review), emphasizes assuming the customer will comply, and recommends asking for referrals by prompting grouped categories (neighbors, coworkers, church, sports parents, associations) during the sales/production process to expand lead sources.
Chapters
Don't just ask the homer. Will you do a review for me? Say, hey, before I got started with all this, you said if we did a great job, you'd give me a review. Do you mind if we do that right now? Let me grab your phone. I'll look up our company for you. Oh, there it is. I'll click on review. Can you just write a quick summary of what it was like to work with us and hit that enter button. Boom. Done. Assume that they will do it. The more of those that you do, the higher the company will rank on Google and the more leads that you'll get. So we want to make sure that we get reviews and referrals. The best way to do this is when you were selling back here and creating all those promises. You asked that homeowner, I just did the example for a review, but I would say to them, hey, if we do a great job, you're going to give me a great review, right? Yes. Any referrals as well, too, right? Yes. Okay, great. So now it's time to ask for those referrals. Who else do you know? Now, be very clear about asking for referrals. Kind of COVID this a little bit in our sales stuff. But you don't want to just say, who do you know? But it needs a roof because you just opened up this giant Rolodex in their head of everybody they know, and they, I can't parse anybody out along the pathway of the sales process and through the production process and your entire time involved with them, you should be asking for referrals by grouping so your neighbors early on, people you work with, people at church, any associations you're a member of, groups that they might be a part of. You've talked to them this entire time. Maybe they have a kid on a baseball team. Hey, any of the parents on the baseball team need somebody to come take a look at their project, whatever it may be, Deck, fence, roof, whatever it might be?
