Jim Johnson sold by walking homeowners through the entire customer experience instead of pushing a product. He mapped out seven steps from color choice to final inspection, making the homeowner's only real decision what color they wanted.
And I started knocking doors, in a way was more about them. What could I provide them that was actually valuable? What it actually looks like to work with us, how we were going to get an order put together. Really, their only job was to pick out a color for their home makeover, how we were going to protect their home, how we were going to keep the job safe, how we were going to install it, how we were going to clean up, how we were going to do a final inspection, how they were going to get everything paid for. Like all these pieces that need to be put together in order so that you had the full story from start me knocking on your door today to finish paid for and everything smooth and stress free so that there is nothing to think about.
