Short excerpt from a YouTube talk advising creators on what makes content go viral: (1) personal stories of success/failure, (2) stories tied to news events, and (3) practical tips. The speaker emphasizes that every piece of content should end with a clear call to action telling the audience what to do next.
Oh, by the way, the most viral content, from my experience, is three things. First of all, stories, success stories or failure stories, you know, talk about your life. Number two is actual stories that happens in the news, you know, and the third one is the practical tips. Now, in order for them to die, you need to, to have a call to action, you need to offer them something. But call to action is, is at the end of every conversation, every, you know, podcast, every, every post, every newsletter, you need to have a call to action. You need to tell people exactly what you needed to do. So I say, at the end of each conversation, tell people exactly what you need to do.
