Jim JohnsonFounder, Contractorcoachpro · ContractorSage: Your Virtual Coach

How to Calculate Marketing ROI_ Maximizing Profits.mp4

Name: How to Calculate Marketing ROI_ Maximizing Profits.mp4
Uploaded: 2024-07-25T00:38:37+00:00
Channel: Jim Johnson
Description: This content was created by Jim Johnson. This content was uploaded by Jim Johnson. This is a YouTube video titled "How to Calculate Marketing ROI…

25 Jul 2024 · 0 min

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This content was created by Jim Johnson. This content was uploaded by Jim Johnson. This is a YouTube video titled "How to Calculate Marketing ROI: Maximizing Profits" created on July 25, 2024. It features a conversation between Jim Johnson and another speaker discussing the importance of understanding marketing ROI and closing ratios to maximize profits.

Questions this video answers

$10,000

$30,000

$25,000

10 leads

30%, 40%, and 20%

That's, that's.
The reality of it. Because some marketing companies will be like, oh, well, we sold, you know, you spent 10 grand and you made 30. Well, no, you didn't actually make $30,000. We actually made like 12. Technically we made two.
That's the, that's the importance of numbers though, because the importance of that is I need to know my closing ratios on that because if I'm going to get a certain amount of leads from that and I let's say we get 10, right? You're trying to get to that break even point of $25,000. I get 10 leads. If my closing ratio is 30%, I make a little more. But if my closing ratio is 40, I make okay, now it's starting to look a little better. But if my closing ratio is 20%, I'm falling short. And so those numbers are super important to be paying attention to.