Jim Johnson from Roofcoach Pro shares a two-minute drill on how to prepare your roofing business for storm season. The video covers marketing and planning strategies to capitalize on restoration work when storms hit.
Good morning everybody. It's Jim Johnson here, the head coach with Roofcoach Pro with this week's two minute drill. And for you guys that do restoration work, storm guys, guys that repair homes after there's been some type of disaster, whether it be hail, wind, tornado, flood, hurricane, it's that time of year. The season is upon us. It's time for those thunderstorms and those severe weather events. And as that season rolls on, we'll move into hurricane season. And now is the time to prepare and to be ready for it. To make sure that you have the right technology available to you, to make sure that you're preparing those folks that may experience it. We don't want to wait until after the storm. We want to start posting now that, hey, these type of things can happen. We're your resource. We're the people who that can help you whenever these type of events happen to your home. We don't want them to happen, but when they do, we're the right guy. So whether it's a newsletter that you're emailing out or some post on social media, you want to start to let people know that these things are coming and to be aware, be their resource. So some of the things that you want to keep in mind for storm season, be proactive about your marketing and your advertising. Make sure that when a storm does hit that you have a plan and you're prepared to attack that storm in a way that's going to provide you with the biggest benefit from the event. Make sure that you have that plan. Exactly what you're going to do. I'm going to door knock hard. For the first two weeks, I'm going to do this piece of all star marketing. After two weeks, I'm going to do this piece of marketing. Four weeks later I'm going to tell a market. What exactly is it that you're going to do to generate and drive the business that you need to make it a successful year? One of the things that you can do is to make sure that you accomplish the 30 and 30. What that means is to get out the first 30 days after a storm and get 30 contracts as quickly as you can. Ideally, you get 30 contracts in those first 30 days. If you do, they will become 100 jobs. If you just work referrals a little bit, you pay attention to your jobs a little bit and and you're going to have a killer season. So make sure that you have a plan going into all this to make sure that you succeed in this season, in 2016 and take that opportunity to change your life in the storm restoration industry. Thank you for joining us with this week's two minute drill and we look forward to seeing you next week.
