A short YouTube talk by Jim Johnson about how a company is perceived both internally by employees and externally by the public. Johnson contrasts internal workplace perceptions (fun, competitive, family-like, ethical) with outside reputation (ethical, aggressive, image markers) and argues that company culture should be intentionally designed because otherwise it will be shaped for you.
I think it's how two components perceive you. The people that work for you, how do they perceive the business? As a. As, like you said, like a human being. Is it a place that's fun to work? Is it a place that's competitive to work? Is it a good environment? Is it a bad environment? Is it a family? Is it like, what is that feel to it? I think there's also this outside perception. What's the reputation of it? What is. Are they ethical, unethical? Are they aggressive? Do they have big trucks? Like, all that kind of stuff plays into it. But I believe that there's actually a recipe for that, designing a culture. Because if you don't design it, it will be designed for you.
