Jim Johnson warns that before spending big on lead generation, you need the sales team and process to handle them. If your revenue is under $1M, skip expensive marketing and use cheaper tactics that can still hit seven figures.
Be very cautious of what you hear. Listen well, listen like hey yeah you can get me 30 more leads but run it through the filter. Do I have a process to handle all of those leads? Do I have the sales process to convert all of those leads? Do I have the staff to handle all of those leads? Do I have the culture that I want people to be involved in whenever we do get those leads? Or are you going to just piss away money? That's the reality of it. You're going to spend a whole bunch of money getting a whole bunch of leads that just get burnt because some marketing company convinced you that marketing was the biggest thing that you need to do. And early on when you're less than a million dollars that heavy duty high expense marketing stuff is something to avoid. There are other ways. We teach a lot of these all star marketing tactics that allow you to generate well over a million dollars without a massive expense.
