Short transcript excerpt from a live call where speakers warn that investing in marketing, sales teams, or technology too early — before processes, culture, and leadership foundations are established — can bankrupt a business. The speaker urges owners to slow down and honestly assess their existing assets and resources before scaling marketing efforts.
You know, Jim, the reason I joined the Call today was your email that went out to register. There was one part of it that caught my eye and I was like, this is perfect. It said people nail down the marketing before they have process. They hire sales teams before they their culture is defined and then they invest in technology before their leadership foundation is solid. Like all that is true. And then when you say, you know, what got you to one stage will kill you at another. And, and I see that all the time with people. People want that marketing. They see us getting these leads and like, oh, we want to go do that too. We're going to go spend the money. And I'm just like, man, slow down. Yeah, you're going to go broke. You do it. You have to really assess what the assets and resources are that you have versus what somebody else may have.
