Jim Johnson says training programs should teach lead generation first, not the whole process at once. Master how to generate a lead before moving to scheduling, orders, invoices, and follow-ups. Don't teach the symphony before people can play the instrument.
Exactly. But I can get why we go there because we want an end result. And so I would think it would be wise that if I'm training somebody, they need to understand the end result, like what that's going to look like in the end. But for now, this is what we need to train on. We need to train on how to generate a lead. Let's accomplish that first. Now that we've been able to do that. Let's train on how to get somebody to agree to an inspection or an appointment, or how to do our next step in our ordering process, or how to not just invoice somebody, but how to follow up with that invoice and possibly even make a phone call and some of the other things and what that sounds like a script and those type of things. But we try to teach the whole symphony when we don't even know how to play the instrument yet. To use your analogy, I would challenge people that when they're building a training program, I would look at what's the quick start aspect like.
