Short conversation (YouTube video) on 'owning your marketing.' Speakers argue that owning marketing means controlling the narrative across platforms so potential customers perceive messages as coming directly from the brand rather than a third party, which helps target the desired audience.
To owning our marketing. Can you describe for me what what that actually means? I think we hear this ownership side of things, and a lot of times we look at it as, okay, I'm the owner, and I own my marketing questions.
Do you even know what you're looking at? Because if you don't know what you're looking at, and you're just looking at a sheet full of numbers, you're assuming these things are good. So those are the words that your potential consumers and clients think you're actually saying, because they don't see it as a third party's doing it. So when you take ownership over what's being said about you everywhere, across all these platforms now, that gives you more control over who your target audience is and making sure that you're getting in front of the audience that you want to through what you're saying and what you're posting.
