Recruiting should work like marketing, not hiring. You need a constant pipeline of top talent flowing in, not just filling open roles. That means sourcing continuously, treating candidates like customers, and building playbooks so new people know what winning looks like.
But the biggest thing that you have to remember is that recruiting isn't hiring and it's not onboarding, it's marketing. And it's not our HR department's job to do that. Well, our HR department is really the onboarding aspect of things is what they're doing most of the time. They may do some of the hiring and they're also doing the exiting. That's what HR departments do and they ensure that those people coming in have a playbook and a roadmap to follow when they're not hitting the expectations and standards. We have a problem. So this is the re the marketing aspect of this. Think of this. Absolutely. And this is really key that you're thinking marketing here and your funnel is constantly spitting out leads. You're always looking for the best possible talent. You may have a rockstar team of salespeople, but if another rock star was out there, would you want them? So you're in this constant mode of looking for the best possible talent. So think of recruiting as marketing.
