Jim Johnson says contractors need training aligned with their sales process, brand, and culture. This approach gets them earning faster and cuts turnover by building confidence, unlike the usual rush to get new hires generating revenue right away.
I think that's something that if we as contractors decided that we were going to maybe approach things a little bit differently and have a training program, have a strategy behind our training that was aligned with our sales process, aligned with our brand and our marketing part of our culture, we would find that that gamble that we make with training would pay off exponentially with our team in a couple of different ways. Number one, they'd be more successful with our clients out in the field. They would instantly be in a position to start making money because they're having success. We would have less turnover because they are confident and competent in what they do. But we tend to be a little shortsighted. We want them to get out there right away. I hired you. Go make some money right away.
