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A YouTube video by Jim Johnson (Dec 29, 2023) arguing that offline, face-to-face customer conversations are a large, underused data source. The speaker claims about 10 billion such conversations occur monthly across retail and service sectors, compares that to ~80 billion Google searches to illustrate market potential, and names major consumer brands as examples of potential customers.

Questions this video answers

About 10 billion conversations per month.

About 80 billion Google searches (contrast figure).

Jim Johnson; created/uploaded December 29, 2023.

Red Bull; Heineken; Molson; Anheuser-Busch; Coca-Cola; Pepsi.

Chapters

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