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Roofing Sales - The Ultimate Price Guarantee Bonus

Name: Roofing Sales - The Ultimate Price Guarantee Bonus
Uploaded: 2026-04-09T16:07:58+00:00
Duration: 1 min 17 s
Channel: Jim Johnson
Description: In this segment of Jim Johnson's roofing sales training, he walks sellers through a closing technique that frames a price guarantee as a bonus. The…

9 Apr 2026 · 1 min

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1:17

In this segment of Jim Johnson's roofing sales training, he walks sellers through a closing technique that frames a price guarantee as a bonus. The script systematically asks the prospect whether they want specific service components—cleanup, safety measures, unique installation methods, and product choices—allowing the prospect to affirm each item and retain a sense of control. After the prospect confirms all desired services, the seller delivers the final, high‑impact statement: a guarantee that no other roofer will provide the same experience for the same price. Johnson emphasizes that while the bonus isn’t mandatory, it resolves many objections and solidifies the sale.

Chapters

All of this is logically following an order, and the last thing that I need to give them, and this is what we call a bonus, right? Don't have to do this, but boy, it sure does solve a lot of problems. We want to give them a price guarantee. Now remember, as we walk through this whole entire thing, we're asking, is there anything here in home care you don't want us to do? You want us to the way we do tarps, the catch-all, the things that we do. Yeah, I want all that. All right, how about our safety? Is there anything on there you don't want? No, I want all that. How about our unique install and the way we do things and the different types of nails and products and things that we do? Is there anything on there you don't want? No, I want all that. So they're literally telling you the things they want. They're in control still, just like they were with the shingle. They're telling you now that I want these things. You want our cleanup to go the way it's supposed to go? Yes, I do. Now, Mr. Jones, uh, well, there's one last final piece of this that's really, really important. Um, this is where we guarantee you that you'll never find anybody that does a roof and an experience like we do for the same price.