Short YouTube monologue by Jim Johnson arguing that rapid contact (“speed to lead”) is critical in storm-response work and similar services. He emphasizes contacting leads immediately after they reach out to stay top-of-mind and prevent them from seeking competitors, illustrating the point with an anecdote about roofers arriving quickly after a hailstorm.
You got 100 contacts in Austin. All 100 of them were hit by. Here you go. Go talk to them. Yeah. Speed to lead man. That is absolute importance whenever it comes to storm work and really any other kind of work. Like, the second somebody contacts you or has a reason for you to contact them, if you do it immediately, it's top of mind. It's just that important. And it stops them from actually, like, looking for anybody else. Like, I could imagine. Hailstorm hits. The guys that did my roof call me within 15 minutes and say, hey, we need to come out and look at your roof. I'm not calling anybody. I'm just going to hang out until they come look at my roof. I got my guys.
