As companies grow, new hires lack the relationships that built the original culture, and founders become too distant to reinforce it. The result: culture gets watered down and friction increases between teams.
This is also a stage where your culture could be in danger a little bit. Odds are most of the people who work inside this company didn't really know each other prior to working in this company. So there's relationships being developed, people are getting to know one another, and we all know when that happens with human beings, there can be opportunity for some interpersonal issues and friction. The other thing that can put your culture at danger is usually the builders or envisioners of the culture, the culture champions, which is usually the owner, there starts to be more and more separation between the owner and the members of each individual team every single day or multiple times a week. And so because of that, the culture sometimes can either get watered down or oftentimes forgotten about altogether.
