2:20

Jim Johnson (Head Coach, Roofcoach Pro) presents a two-minute YouTube segment focused on "serving" as one of three keys to success (loving, serving, caring). He defines serving as actively looking for opportunities to help: with co-workers (offer help with tasks, share experience), with customers (better cleanup, assisting with insurance paperwork, choosing products that fit the customer's needs and budget), and with industry relationships (vendors, referral sources like insurance agents, real estate brokers—look for ways to help them succeed beyond just sending business). The clip closes by previewing the next topic, "caring."

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