Jim JohnsonFounder, Contractorcoachpro · ContractorSage: Your Virtual Coach

The Big Squeeze - Business Costs & Revenue Survival

Name: The Big Squeeze - Business Costs & Revenue Survival
Uploaded: 2026-04-15T16:33:47+00:00
Duration: 58 s
Channel: Jim Johnson
Description: In this solo presentation, Jim Johnson introduces the concept he calls "the big squeeze," describing the current business climate of rising costs and…

15 Apr 2026 · 1 min

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In this solo presentation, Jim Johnson introduces the concept he calls "the big squeeze," describing the current business climate of rising costs and lower revenue that many owners and leaders are facing. He explains that the topic stems from numerous calls he’s received, and he promises the talk will contain no sales pitch, instead offering a free course at the end. Johnson then establishes his credibility by sharing his own experience as a high‑volume contractor generating $25‑$35 million in annual revenue and as a sales manager who scaled a roofing operation from 357 to 4,137 jobs in a single year. This background is presented to assure the audience that he understands the challenges and can provide practical guidance.

Chapters

Rising costs, lower revenue, and what's going on in our businesses. I call this the big squeeze. It has been so many of my calls, I felt a need to put this together, and I promise I'm not gonna sell you anything. So those of you that may have been to leadership stuff before and heard a sales pitch, promise not to give you that. As a matter of fact, I'm gonna give you a free course at the end, okay? So let's talk about this rising cost, lower revenue, and what's going on in our businesses. And before that, I was a contractor myself doing $25, $30, $35 million a year. Before that, I was a sales manager that told the company I was working for that had done 357 roofs that we could do 2,000 the next year if they hired me as a sales manager. They agreed to pay me whatever I was willing to ask for to do that, and we did 4,137 roof jobs by September of that year. So been doing this for a little while, may know a thing or two about how to help you out with it.