Jim JohnsonFounder, Contractorcoachpro · ContractorSage: Your Virtual Coach

The Dark Side of the Roofing Industry #podcast #business #contractorradio #culture

Name: The Dark Side of the Roofing Industry #podcast #business #contractorradio #culture
Uploaded: 2023-09-20T19:00:06+00:00
Duration: 56 s
Channel: Jim Johnson
Description: Jim Johnson discusses negative perceptions and problematic elements within the U.S. roofing industry. He argues the industry attracts unscrupulous actors…

20 Sept 2023 · 1 min

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Jim Johnson discusses negative perceptions and problematic elements within the U.S. roofing industry. He argues the industry attracts unscrupulous actors because of high money and low barriers to entry, but asserts an 80/20 rule: roughly 80% of contractors are decent and try to do right while about 20% damage the trade's reputation. He notes common deficits among good contractors (business/financial acumen) and contrasts public perception (roofers viewed poorly) with his firsthand experience meeting mostly earnest contractors.

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Other businesses or industries don't operate like this and you hit the nail on the head. It's because there's so much money in it and so few barriers of entry into allows for some unscrupulous characters to get involved. Which is a shame because the reality is, I think it's that 80, 20 rule, 80% of contractors are pretty good, they're pretty solid, try to do the right thing, but the 20% just give everybody else such a horrible, awful name. And this perception of the consumer out there is that a roofer is somewhere between a garbage man and a ditch digger, maybe a used car salesman. Right? And the reality is, I mean, I go to a lot of events, I get to. I'm honored to speak at a lot of different venues and events and meet a lot of contractors. Most of these guys are really trying hard to do it right. They may lack some knowledge and some business acumen, some financial acumen, things like that, but they're at least trying to do it right.