This content was created by Jim Johnson. This content was uploaded by Jim Johnson. This is a YouTube video titled "The Importance of Innovation and Marketing in Every Business" discussing the essential roles of innovation and marketing in business success, emphasizing that without a solid product or service, marketing efforts are futile.
So. So he's. One of the things he says is that every business purpose is every business should exist only for two reasons. One is innovation. Other is marketing. Every business has nothing else but these two things. And then he puts sales and all under marketing kind of a thing. Basically the idea is that what you do in the business, innovation could be how you do it, how you deliver it, are you good at it, Those things, right? And marketing is how you sell it. Get it across right. And sell. So that profitable product part is you got to have your service figured out and you need to be good at that. You don't have that. No marketing can do anything. Basically the phrase we like to say is that hey, it doesn't matter how much lipstick you put it on. Pig. Pig is a pig, right? There's nothing you can do. It'll be a very short term gain. Don't do it.
