A short YouTube talk by Jim Johnson about the role of leadership in advocating for sales within an organization. The speaker urges leaders to communicate to salespeople that leadership understands and appreciates their work, and to other departments (production, administration) how hard selling is and how essential sales/revenue are to keeping jobs and the business running.
Leadership. You have got to communicate that to your salespeople so that your salespeople have an understanding and appreciation of what these people do. Likewise, leadership also needs to communicate to the other departments how difficult it is to be a salesperson. It really isn't that easy. Most of us salespeople hear no more often than we hear. Yes, most of us salespeople deal with people constantly questioning our motives. Even though we have the customer's best interest at heart, the customer thinks we may just be trying to make a buck off of them. Sometimes salespeople go through dry spells. Sometimes things are great. Sometimes things are just horrible. And so leadership. It's your job to communicate to production and administration the importance of sales, the fact that without sales and revenue, none of the rest of us have a job, and how difficult their job actually is.
