Short transcript excerpt from a YouTube video discussing lead generation for local service businesses. The speaker compares Google Local Services Ads (LSAs) favorably to lead-aggregator leads, emphasizing immediacy of click-to-call, the importance of answering the phone, and the ability to dispute/refund bad leads through Google.
And don't get tied up on this whole exact match thing. You know a lead is a lead. Remember they all suck between that 60 and $150. But what I like about the local services ads in comparison to the lead aggregates is when they click to call you all you have to do is pick the phone up. If you don't pick the phone up they're, they're on to the next one, you know and they're going to keep calling until somebody answers the phone. And also let's say Chuck I call you and I'm like hey man I need my house plumbed. Sorry Tommy, we actually don't offer that you know be of assistance. Hey maybe give these folks a call. And then the cool thing is you challenge that with with Google and you get your money back. So exactly what you just said Bill, you can dispute it if it's a bad lead. So I, I really like the LS.
