Unlocking the Power of Cultural Fit in Sales and Marketing

So many people talk about culture, culture, culture, but what does it mean? Yeah, to your point, Jim, it's, it's really. How do you, your personalities either compliment or clash with other people? And it's not that it's the same personality, right? There's, there's those complimentary personalities that are the complete opposite, right? In sales and marketing, I need someone that's going to be a go getter and push things and follow up and like nail it. And so I need that motivation from somebody. Sometimes I get too deep in my thoughts. I can't even write up a piece of copy, you know, for, for social content. So I have someone that I can, that can draw it out of me. Right. And so same thing with, with anyone that I'm helping, you know, advising on who to bring in, who to outsource, understanding. Well, what are you looking for? What gap are you trying to fill? And do you need someone that's pulling you along, pushing you along? Like, what is that someone standing beside you?