Unveiling Heather Hitchcock's Inspiring Journey of Patient Endurance

Foreign. What is going on, guys? Welcome to the Contractor Radio podcast. My name is Tommy Richardson. I am the marketing coach here, Contractor coach pro. And today we got a really, really cool episode coming. So today we are bringing on Miss Heather Hitchcock. A lot of you have seen her on social media. You've met her at roofing conferences, you've seen all. You've seen her all over the place, and maybe you follow her, but you don't really know her that well. Well, hopefully today we can solve some of that problem for you, because I'm also going to get to know Heather a little bit more today as well. So without further ado, let's bring her on. What's up, girl?

What's up?

What's up? How are you doing?

I am fabulous, my friend. How are you?

I'm doing very good. It has been a wonderful week. Good. I took this week off.

Look at you, bro.

From, like, all coaching calls and everything. Let's go. Yeah. As you can see, it has not actually been a week off.

I actually was looking. I'm like, wow, we've got some stuff going on back.

Yeah. So, no. And we can get into all that a little bit later. But there's been a couple of things that I've been trying to work through. I posted about on social media. I'm not shy about it. You can, you know, we can talk about that stuff. But as I said, when I was introing you in, we met. I think it was SRC last year.

Yeah.

I think that's where we actually met. And we met. And we met because I was taking photos while you were on stage, and I had to airdrop you some photos so you could. So you could have them. But we've never really had an opportunity to have a legit conversation. Um, you know, we've always followed each other, I think, from a social media standpoint, just paying attention from a distance of what each other's doing. I know bits and pieces of your story that you've, you know, that you've put out there for people to see, but, you know, we don't really. We want to get to know who Heather is.

Who Heather is.

Who is. Who is Heather? How. What. How did we get to what we see today type of thing?

Yeah, yeah. I mean, are you literally asking, is this how we're kicking off?

Well, we're going to start, so. And you can go to your Facebook page and see. This is the Facebook post. It's right there at the top. And you made it towards the beginning of December last year. And there's a couple things in there that you said when you were describing yourself. Right. Okay. You're a single mom of three, doing it all by yourself.

Yeah.

You're on mission to become the best version of yourself.

Yes.

Wildly misunderstood until we get to know you. Very true. You love Jesus roofing people in excellence.

I do.

And that you are. You care about legacy.

I care deeply about legacy.

Those are the things. So. But the first question I want to ask you, and I think a lot of people have this. Have this question, even just internally about themselves, like, what does it look like to become the best version of Heather? Like, what does that mean to you? When somebody asks me that question?

Yeah. You know, everybody has, like, everybody has a story. Right. And everybody has things that happen in their life that either really. It's two choices. At the end of the day, you either continue to go down a road that doesn't serve you well, or you learn lessons as a result of mistakes you made. And from those mistakes, you intentionally go change those things, which is what I say. As you know, being on a mission of becoming my best self. Now, here's the funny part. I was a habitual failure. I made so many mistakes. Like, for real. For real. And it wasn't until probably five years ago that I was able to forgive myself for all of the things I had done. And in that forgiveness is where I started to harness that power of focusing on all the things that, you know, all the consequences I had. Well, what happened? What did I do? What was the character trait attached to that? Was it pride? Was it rebellion? Whatever. And so through my failures and then getting one more chance at life because I was supposed to go to prison, which I'm sure we'll get into all of that later. That was it, man. I had a moment, like a come to Jesus moment for. For lack of a better word. And so I am intentional with every single consequence I've had on how can I improve what caused that? And that's kind of what I mean. So I'm learning from every failure I have, and it's helped shaped me into the winner I am today.

I love that. That's awesome. So you said about five years ago, you. You learned to forgive yourself from the things that you've done in your past. Right. So if. If you don't mind, let's kind of. And we don't have to go into the nitty gritty of everything. I mean, whatever you're comfortable with. Right. But, like, what. What were those things that you had to forgive Yourself of. And then how did you actually do it? Yeah, because I think we say, oh, I'm going to forgive myself for what I did. But we still hang on to it and the past continues to linger with us as we move forward. Yeah.

So I'm going to kind of reverse talk about that because this is what happened. So I found myself on a jail cell floor for the fifth time, being arrested for a DWI. And I live in Texas. When you get three, it's three strikes, you're out, you're going to prison. Two to 10 years. I was able to get a little bit of grace, but this was it. This was the. This was it. I was going to prison. There was no if, ands or buts. I had a previous. You know, I was just a wild kid from a young age. So I had a lot of. I had a past and I was going to prison. And so I got out of jail on bond and I was just kind of at this really, really low place of like there was nothing I could do to get out of it. And so it humbled me to my core. And in that humility is where I just got on my face before the Lord. Like, I. I don't even know. I don't even know who you are. I don't know how, man. It makes me emotional. I don't even know how to do this. Like, I suck at life and like, I don't want to live my life like this. Help me. And I had this incredible like 70 year old woman come into my life and she essentially just decipled me. And, and through two and a half years of being out on bond, preparing myself to go to prison, I just started seeking the Lord, learning how to pray, trying to do the right thing. I just, I was humble to the core. I was humble to the core. And long story very short, two and a half years, Covid's going on. My arraignment or sentencing appointment comes. I'm not allowed to go because it's Covid. The night before, this is where they're going to decide my sentence. My attorney calls and says, hey, do you have a letter of any letters of recommendation? I'm like, what, bro? You never like, no, I had no idea.

Yeah.

So I wrote a letter. Two page letter. My name is Heather Hitchcock. I am guilty. I would like for you to consider the following things. And you consider my punishment. And I listed things like, I'm a single mom of three. I'm all my children have. I have surrendered my life to my Lord and Savior. Jesus Christ. And I am committed to never being in these rooms again. Just all these things. I know you probably hear this, but I am begging for one more chance. Well, the next day, court happened again. Two years was the minimum. There was no, like, they weren't in discussion or even entertaining it. My case was dismissed.

Oh, my gosh.

My case was dismissed immediately. Everything was gone. All the consequences, all the fines. And, Tommy, when you, for two and a half years, have been plotting and planning on how the hell am I going to take care of my children? What am I going to do? And it's gone. And you realize in that moment that nothing in your power, nothing in your power caused that. That. That was only, in my opinion, the power of God. That is a miracle, because he knew what I was going to do. He knew I needed one more chance. So that moment changed me. It changed my perception. It changed my shame. It changed everything. I knew. I knew at that point who I was in him, which was forgiven, Redeemed. Free. Literally free.

Yeah. Yeah, bro. Bro.

It was. It was on. From that moment. I've never been the same. It marked me. It changed me. And now I'm like, there is nothing that can shake me. There is nothing that can scare me. There is nothing I am afraid of, because I know whose I am. I know who has me. And so that's been really the catalyst for what you've seen in this journey.

Yeah, I mean, Joshua 1:5 says, no man will ever stand in the way of what I have for you. Right. Like, I mean, that's. I mean, that's the reality of it. Right? Like, nothing can stand in your way when you're doing exactly what God has called you to do.

That's it.

You know, And I'm kind of going through something a little similar to that. Like, I'm not, you know, know, I'm not looking at, like, jail or anything, but, like, there's been things that have happened, you know, like, oh, gosh, what was it back in August? I just blacked out all of a sudden. I just. I just went out and ended up at the er. They're like, hey, dude, you're, like, ridiculously dehydrated. Like, you've got to hydrate yourselves. Okay, cool. Did that. Two months later, same thing happened again. Passed out again. But this time I was. This time I was at home, and my wife and kids saw it, and it was like, dude, you've got to start taking care of yourself.

Yes.

Right? And then a couple weeks ago, you know, it was like three or Four straight days of just non stop, like nausea and stress, just like compounding. Because for the first time in like 15 years, because I was pro, I went to the military after high school, right. I got injured in 2008 and all that good stuff. I mean, so for the first time since 2008, I. I didn't have what felt like a crap ton of pressure on me. And it just like all caught up to me all of a sudden. And which is why this week, I took this week off from all meetings because I've got to start processing. Like, who am I, where am I supposed to go? What am I supposed to be doing? Like, there's a deeper purpose other than just like coaching people in marketing, right? Like, what is that? And what am I supposed to do? Which is why you see all this stuff written down on the boards behind me. Because literally every morning from 9 o' clock until noon, I am in here writing and journaling and praying and seeking and just trying to figure this whole thing out.

I love it. I love it.

So, I mean, I. All right, so the. You don't go to jail. We are like, oh my God, like, praise God, I can stay with my kids. They got a mom that can take care of them, right? You know, so you have three kids. So you have a son. You have a son. Your son, your oldest son works for you.

He's 21. Carter.

Yep. Yeah. Carter works for you. Your daughter, no idea who she is, but I know she's a cheerleader. That's about all I can. Really hate it. Yep.

My daughter Hayden is a senior. She's graduating. She's going to go cheer it. Hopefully cheer at Baylor this year, next year.

And then you also have a. Your youngest is. Your boy is another boy, right? Talk to me about, you know, like, like going through that with them. Like what? Like, because I know it's. I know as a mom, like, because I see my wife. Because we have two kids. We have a one on the way, by the way. We have our. You told me we have our third coming in July. It's like I could not imagine having to walk through that. Oh my. Go with. With my kids. So during this time frame, like, and I'm not trying to make you emotional. Oh, you're not by any means. But just like, what, what is that, what is that time like with your kids?

Yeah. No, no, I appreciate you, but like, let me just tell you that part of why I'm here is because he knew. Well, and on that jail cell floor. Kind of a funny point not funny. But I had a moment where I was like, God, if you just get me out of this, like, I'll. I'll tell everyone about your goodness. I'll. I'll have no shame. Like, nothing will stop. There was this whole exchange, so all of that to say, like, I'm. I believe I was spared to share my story because my story is powerful, and I know it encourages other people who are in struggle. So there's nothing you can't ask me. I'm not. You know, sometimes I get emotional just because it pierces me. Yeah, no, that's a great question, Tommy. It was very hard. So I'll be honest. I didn't let on to them the reality that I was, like, for sure going to prison. They did not know the level of seriousness based on my criminal past. They weren't privy to all those details. So it was just a very somber time, and I was very intentional, trying to just prepare as much as I could for someone to take care of them while they were away. I didn't fixate on it too much, because when I tell you, like, I'm not trying to sound like cliche Christian, like, when I tell you I had nothing, I was so humbled, like, all I could do was just look to him like, God, I don't even know. I don't even know. I don't even know. So they didn't really know. Now, since it's we're here, you know, I've had opportunities to share the level of seriousness, and, you know, you see the. The emotion on their face. But there's also this incredible redemption that's happened that, you know, they've watched their mom completely transform her life, their life. You know, they see me in the community. They see how people respect me, and they see me talking about my struggles. So they understand, like, people. Everyone has a hard time, and you don't have to pretend and you don't have to fake. And even if you have a hard time, it doesn't. You're not trash. You're not, you know, useless there. You still have purpose. And you know, the irony, I was telling a buddy the other day, the more of my trash and dirty, dark secrets I share, it's like people on, you know, y' all side seem to like me more, which is such a weird, you know, and it's the stuff that I used to carry, you know, and would keep me paralyzed and poor choices because I thought, I'm such a loser. I'm such a piece of crap. Like, no one's Ever gonna. You know what I mean? So.

No, I get it. I get it.

Yeah. Yeah.

So I get it. Like, going through everything that I'm going through. I told my wife a couple weeks ago, I was like, I feel like a complete failure right now because I can't get this crap under control.

Yeah.

You know, and she goes, well, first off, you're not a failure. You know, and she's been so supportive, and I couldn't imagine doing any of this without her. Like. Well. And that's. That kind of leads me to. The next thing is like, how do you.

Why am I alone?

Well, no, no, no, no, no. I wasn't even going to go there. No, no, no, no, no, no, no, no.

Which I do have a boyfriend for the first time in a very long time.

Shut up.

Any information, but today, Facebook status, relationship status, for the first time since 2013. More to be revealed.

Good for you. That is awesome. That is awesome. It's like. It's like you're in high school all over again. It's a big deal. Yeah. That's awesome. I love that. Good for you. Good. Breaking news on the contractor radio podcast. Heather Hitchcock is off the market. Y' all can chill. Stop hitting. Stop sliding into her alone. Leave her alone.

Yeah. No. How. How do you do it, Tommy? Like, you just do it, you know, I don't have a choice. Like, I have no choice. Like, I will tell you that I have a hard time having empathy for people because I hear a lot of people complain and married people, and they're like, oh, my husband's out of town. I'm like, a single mom. I'm like, your husband's out of town making money. You're not a single mom. You know, and I don't mean that like, brashly. Like, I understand things are hard, but I believe anybody can do whatever they need to do to get to where they're supposed to be. And it's not because I'm. You know, I have some people who I think are a little bit, like, haterish of me, and they're like, oh, you're just so tough all the time. No, I'm not tough. Well, I mean, I'm tough, but I sit on my closet floor and sob. It is a struggle. This is not easy, but I don't have any other choice. So what am I going to do? I figure it out. And fortunately, you know, my children. My children are. I'll put that fruit up against anybody. I have some of the most incredible kids. They live a very blessed life. But We're a different dynamic. They have to help me. They take care. You know, my oldest son just left setting everything up for me. He's going to pick up my youngest son. We are a unit and we work together. And people used to judge me, you know, you're too hard on your kids. They have to do too much. My daughter is 16 years old and she drives a BMW. She has a job with me. Do you know what I'm saying? Like, no. They have to help. So my children are a large reason why I'm able to do what I do. But, man, I have a vision. It's not going to be like this forever. God is bringing me incredible people. And so I just know, like, we're in grind mode and time Freedom is coming.

Yeah. 100, I like to call this thing, and I've learned it the past couple weeks. It's called patient endurance.

Oh, I like that.

If you. I think it's Revelation. I think it's Revelation 14:13 is where I get that from. I think I'm.

Write that down.

Let me. Let me make sure that's good.

Tommy.

It's called patient endurance. And 14:12. Revelation 14:12 is the Bible verse. Okay, and. And what it says, and I'll just read it to you real quick. So what it says is this calls for patient endurance on the part of the people of God who keep his commands and remain faithful to Jesus. Right? So because I'm. I've been in go mode since I joined the military, right? Like, I mean, when I was in the military, there was no rest time. Like, you, you couldn't. If you like the mentality that I developed while I was there, if you rest, you die.

Okay.

Because that's almost kind of true when you're overseas. Like, you cannot mentally take a break from anything. Like, you gotta be sharp. And I've carried that through my entire life. So everything's been, go, hustle, get after it. Like, don't take vacations. You don't need them. Like, taking a vacation, you're not making money that week. You know, like, that's always been my mentality. That's how I'm wired. That's how I've operated. And like I said, you know, over the course of the past couple months, I've had to learn how to slow down. And the reason that I jump from thing to thing and idea to idea so much is because I don't have the patient endurance to focus on the one thing that I'm actually called to do.

That's good.

So for me, it's been like, okay, what's the one thing that I'm supposed to be doing? I know the profession I'm supposed to be be, and I have zero question about that. But what's the point, right? Where am I supposed to take this thing? Well, my word of the year this year is just heal, heal physically, mentally, spiritually, emotionally in all those areas. And you have to be able to have patient endurance in order to see those things through, because it doesn't happen in 24 hours or even six months or a year sometimes, you know, And I feel like you're walking proof of that. Let's be honest. Okay.

Yeah.

For two and a half years, you had to patiently endure not knowing what, what your future was going to look like. Yes. You know, and it was made very real to you. But I don't want to stay on your passport for so long. Right. Like, you've done some freaking phenomenal things since that day, number one. And I love that you did this, by the way. You had a CrossFit gym.

Yes.

So I love that you did that. I was all in on CrossFit for a couple years. I was all in on it. So, like, I qualified, Like, I did like the qualifiers. You know, I made it to the quarterfinals one year in the CrossFit Games. Like, I took it so seriously.

I love.

And that was my jam. So what I get what CrossFit, like, how do, how do we get to CrossFit?

Okay, so straight up, so I, in 2010, made the worst, one of the worst decisions of my life to sign up for the Houston Marathon.

That is a bad decision.

And I ran it and I killed my body and I had to get surgery on my knee. And ironically they had me rehabbing my knee through CrossFit. And so I signed up at a local CrossFit gym. I went, started going, fell in love. They also had a product because I got involved with advocare, a multi level marketing company at the same time. That was really my like second, my first entrepreneurial gig. And so after like a year and a half in that gym, like, I love fitness, I've always been an athlet. And I was making the same amount of money with Advocare that I made in my corporate America job. And I was like, screw this, man. I'm about to open this gym. I had a buddy who loaned me $30,000 on a five year note. Paid him back in a year and a half. And I opened a gym in May of 2010 in a city called Friendswood. That's just a really fun place. And from the day I opened the doors, I was in profit mode. I had so many members. Instantly I had an incredible run of fitness and you know, my faith, I mean, I, I had people in the bathroom, walking them through the salvation prayer. I had scripture on the wall. You know, it was my ministry. I thought at the time. It's funny because I used to think my. My passion was fitness and what I've realized because now here I am in roofing doing the same thing. My passion is helping people be the best version of themselves. Pulling out the greatness, inspiring them beyond their self limiting beliefs. So whether it's roofing, CrossFit, it just happened to be CrossFit at the time. But yeah, it was awesome. It was a solid seven, eight years of my life. So much fun. So much fun. It was awesome. And yeah.

So do you still do CrossFit today?

No, I am for show, not go. I am old and you know, I was.

You are not that old, Heather.

I'm 43 years old. I, I just, I beat my body up really bad. I mean, I was in ICU for rhabdo. Like, I was a hardcore athlete. Like, you know, and so I do not CrossFit anymore.

I love it.

I love the methodology. I like the functional. But I don't go heavyweight. I go low weight, high rep. Yeah.

Yeah. You and I were talking before we got on here about dry needling. Oh. So I, I first got introduced to dry needling in 2018. Yeah, I got introduced to it and I used to get like terrible headaches, like, behind my eyeballs.

Okay.

Like, and it was so bad. And like through my traps, like, I would tingle down my arms and all sorts of stuff. Like, it was just brutal because at the time. So I used to train professional MMA athletes. So I would hold mitts for him. I was their kickboxing coach. And I did that for.

Oh, say no more, bro.

I did that for like three, four years or something like that.

So you just got beat on?

Yeah, I just got beat on constantly. Right. Like, I mean, and I'm talking like, they're kicking my legs, they're kicking my body, they're punching me, like all sorts of stuff. It was. No, I was in phenomenal shape. It was phenomenal shape. But.