What is Fluff in your Business?#businesscoach #homeservicebusiness #expensemanagement #podcast

And I'm just like you. I'm an early adopter. If I find something that I don't know of, and because I'm so, you know, deep into tech, I should know a lot of these things. So if I find somebody I don't know, I'm the first person to try it out because it could be a game changer. And if you get on it first, then by the time everybody else catches on, you've got, you know, that much of an advantage on, on these, on, on your competitors. So 100%. I mean, I, again, I'm a marketing guy at heart, so I know what fluff looks like. And there's a lot of fluff out there. You don't want fluff as a business owner. And you're bombarded with fluff day in, day out. So as a business owner, it's your responsibility to grow that intuition, that sense of, wait, that sounds a little too good to be true, or that might sound cool, but doesn't have real world applications for, for my revenue. But you also have to have the flip side of that.