Jim JohnsonFounder, Contractorcoachpro · ContractorSage: Your Virtual Coach

What is Top of Mind Marketing? #podcast #businesscoach #coach #business #marketingstrategy

Name: What is Top of Mind Marketing? #podcast #businesscoach #coach #business #marketingstrategy
Uploaded: 2023-12-01T18:00:11+00:00
Duration: 28 s
Channel: Jim Johnson
Description: A short YouTube podcast by Jim Johnson explaining "top of mind marketing." In this excerpt he defines top-of-mind marketing as heavy, repeated…

1 Dec 2023 · 0 min

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A short YouTube podcast by Jim Johnson explaining "top of mind marketing." In this excerpt he defines top-of-mind marketing as heavy, repeated advertising (e.g., ubiquitous local attorney ads on TV/radio) intended to buy name recognition. The content appears aimed at coaches and business owners considering marketing goals.

What are your goals in marketing? So if you really want to be what we call top of mind marketing, and I can. You can. I can tell you exactly what top of mind marketing is. If you know of an attorney in your area that he says a phone number and he has a tagline and you see him all the time on your tv and it just drives you crazy. You hear him on the radio and everywhere like that. That's top of my marketing. Spending a tremendous amount of money to get that name recognition.