Short YouTube video (by Jim Johnson) giving practical branding advice: define your business’s brand story by answering six core questions — who (target audience), what (what you do for them), where (geographic scope), when (timing/context of help), how (differentiation), and why (purpose/passion). The speaker argues that answering and using these six questions in a marketing strategy will drive success.
You have to tell your story. And I'm not talking about like your Drake story has started from the bottom. Now we're here. I'm talking about your business's brand story. So six basic questions that you have to answer. Who, what, where, when, how and why? Question 1. Who. Who are you serving? Who is your target audience? Second question, what. What do you even do that's actually going to help your target audience? Where? Or is it one city? Is it multiple cities? But where are you helping these people? Your next question, when? At what point do and start actually helping that person out? And there's a question of how. How are you different than everybody else? What separates you from the past? And last question is why? Why are you in business? Why do you exist to help people out? Why are you so passionate about what it is that you do? If you can answer all six of those questions and you can incorporate that into a marketing strategy, you're going to have some success.
