This content was created by Jim Johnson. This content was uploaded by Jim Johnson. This is a YouTube video titled "Winning the Credibility Game" created on July 14, 2022. It features a conversation involving multiple speakers, including Jim Johnson, discussing the importance of personal storytelling in business and how it impacts customer relationships.
So when you look at an aha moment, an aha moment is something that literally changes the way you do things on a daily basis. What is an aha moment for you? And I want something that really digs deep. Maybe it's something that you heard last night at the. The. The mixer. Maybe it was one of the cards that you've not seen before, that there were some cards that I've been doing for 20 years, and I show the card and somebody looks at it like it's the first time they've seen it. That stops today. So where is some aha moments that are literally going to change the way that you do things on a daily basis?
Winning the credibility game is basically for me, knowing your company's story and knowing your story within the company, because I think a lot of people like to. I know me personally, I just rode the coattails of, oh, everyone knows who far hard roofing is in Wichita.
So.
So I'm not, you know, why do I need. I need to educate myself about my company so that whenever that people do ask questions, I don't have to say, oh, yeah, we do stuff, you know, I mean, I want to be able to know what charities we donate to. I want to know what we're involved with, where we came from, and then how I fit into that story so that I can actually be more genuine with my customers.
I don't think people buy from companies.
They do not.
I think they buy from people if they don't know your story. And that story is super important with a little bit about the business side of it, but a little bit about you, too, as a person. A lot of times you share some of those things. Hey, I'm married. I got three kids. My kids go to school over to Spring Valley High School. My son plays baseball and basketball. My daughter is in psychology class there. Oh, kid plays baseball.
Yeah. That's cool.
And then there's a conversation that starts, and, you know, salesperson first. If you don't share that story about you, that opportunity is skipped. And she's. You say, one technique away.
One technique.
One technique away.
I was working with a company called Archadeck. The same, same event. System Pavers. If anybody knows System pavers, they did three pavers. They do close to $300 million in papers. And he stands up, he's talking. He comes, sits back down. He says, you don't believe in what I'm saying? I says, I want you to understand one thing. Your customer doesn't give a shit about your pavers. They don't give a shit about your your deck. They give a about how much you believe in those papers and how much you believe in that deck. So that's.
