Jim Johnson argues that a company's purpose, whether around family, community, charity, or wealth creation, must be bigger than any one person. When leadership embeds and reinforces it, people find real joy and fulfillment in the work.
You might offer a family, you might offer a community, and that's part of your purpose for your company. So I know I kind of went down a little bit of a rabbit hole there, but I do have some passion about this thing in that we connect with human beings and it's okay to draw people who identify with and desire the purpose that your company has built. Could be charitable, could be fun, it could be about hobbies, it could be about wealth creation. It could be all kinds of different things that your company has a purpose, and that purpose is greater than any one there. And if they can resonate with that thing, it brings a whole nother level of joy and fulfillment in being a part of that company. But you got to figure out what that thing is, and it's got to come essentially from you as an owner and from your leadership team for that reinforcement, and it's got to be aligned with you.
