Senior advisors should write a personal manifesto stating their core beliefs and decision-making principles. This public declaration builds trust with leaders, shows who you are and what you stand for, and creates transparency that spreads through the organization.
Chapters
I think it's essential because you have this relationship at that level where you're going to be talking about a lot of things that you wouldn't normally be talking about. You'd just be— you're here 10 minutes and then you go out the door. This is different. And it's really important from your perspective that the person you're dealing with have a sense of who you are. What do you believe in? You know, what do you— what, you know, how do you make decisions about things? Um, these are very personal conversations. What I generally advise people to do is to think about these questions in advance and develop them in writing. And because basically I, I, I call them the, the, the— what I call them because this is a public declaration of who you And this is something you really want everybody to know because you're not just the senior advisor to this person. The things you do echo everywhere in the organization where they need to know who you are as well. So the manifesto is, is an idea that I think is, is easy to grasp, difficult to do, but it's, it's kind of an act of public honesty. That is really useful for people to know where you stand on things.