Jim James, who runs EastWest PR, explains how to boost your Social Selling Index on LinkedIn to create content that converts. He covers four concrete ways to get noticed on the platform and shares where to check your SSI score.
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Hello and welcome to this episode of Speak PR. My name is Jim James, and this is the podcast for you if you are a business owner and you know you've got value locked up in your business, but you're just finding ways to get it communicated. And we're going to do that with a combination of some tools and some technologies and some best practice that I'm going to share with my experience of over 25 years running my own businesses. But also running an international public relations firm called EastWest PR. Today we're going to talk about LinkedIn because we're working for a client on helping them to improve their Social Selling Index. This is all content now that can be shared and measured and deliver a greater ROI for you on one of the world's greatest business-to-business social media platforms. If you go to linkedin.com/sales/ssi, it will bring you to a social selling page.