Jim James, who's run a PR firm since 1995, shares five concrete ways to get your company on local radio. Radio still works as a marketing channel because people use it as a companion medium, not like on-demand music. These tips work whether you have a big budget or a small one.
Hello and welcome to this episode of Speak PR. This is the podcast for business owners and managers who have got things they want to say about their company if they can just find the right ways to do it. And on this program, we talk about the tools and the technologies and some of the case studies of how it can be done by companies big and small without really having a budget at all. And I'm Jim James. I've been running my own public relations company since 1995. I've also run multiple businesses across Asia and the UK. So the experience I'm sharing here is from my own companies, but also from helping over 500 clients. And today we're going to talk about radio because listening to radio is still one of those great joys. And as the CEO of Heart Radio said, radio is about keeping you company whilst on-demand music is about escaping from everybody else. Now, I was reminded about the power
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