Jim JamesFounder, UnNoticed Ventures · Hi, what's on your mind? I'd love to know.

82.4% of buyers are going to choose Award winners. So how can you enter to win?

20 Oct 2020 · 1 min

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In this Speak PR Podcast episode, host Jim James interviews Chris Robinson, Managing Director of Boost Awards, about why companies should enter industry awards. Robinson explains that the primary motivation is that awards help firms win more business. Citing proprietary research of 400 B2B buyers, he reveals that 82.4% say an award influences their purchasing decision when comparing comparable service quotes. The conversation sets the stage for discussing the impact of awards and the feasibility of entering and winning them.

Chapters

Hello and welcome to this episode of the Speak PR Podcast. My name is Jim James and I'm delighted to welcome Chris Robinson today, who's the Managing Director of Boost Awards, and we're going to talk about the importance of entering awards and actually that it's really possible to enter and to win an award and can have a massive impact. Now, Chris, tell us, why is it worthwhile for a company to enter an award?
Okay, well, when we ask that question of people, often in awards planning, sessions, there are 2 answers that come up every single time, and a 3rd that comes up occasionally. The most important reason by far is it helps them win more work. And we did some research of our own. We asked 400 buyers, business buyers, and B2B is a particular specialty of yours. And it turned out that when buying business services, 82.4% of them said that it affected their buying decision when you got 2 comparable quotes.